Online Performance-based Advertising Task
An Online Performance-based Advertising Task is a performance-based advertising task that is a online advertising task /new media advertising task (that involves the insertion of affiliate advertisements in an ad-sponsored website).
- AKA: Affiliate Marketing.
- Context:
- It can (typically) be a form of Contextual Advertising.
- It can (typically) be a form of Niche Advertising.
- It can range from (typically) being CPA Affiliate Advertising to being CPC Affiliate Advertising.
- It is a modern variation of the practice of paying finder's fees to individuals who introduce new clients to a business.
- It can (typically) require that the Affiliate sign up to an Affiliate Program.
- Example(s):
- “the insertion of a link such as ["http://www.amazon.com/gp/product/0486421309/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0486421309&linkCode=as2&tag=gabomellswebs-20" this one]" which links to an Amazon product page and whose URL includes an Amazon affiliate program tag such that when a visitor purchases something at the Amazon store soon after clicking on this link would result in a very small commission to the ad-sponsored website publisher.”
- “a similar link as above in a mobile app content.
- …
- Counter-Example(s):
- See: Cost-per-Thousand(CPM), Cost-per-Click(CPC), Cost per Lead(CPL), Affiliate Network, Affiliate Advertisement Contract, Niche Marketing, Email Marketing.
References
2013
- (Wikipedia, 2013) ⇒ http://en.wikipedia.org/wiki/Affiliate_marketing#marketing Retrieved:2013-11-30.
- Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.[1] However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.
Affiliate marketing is frequently overlooked by advertisers.[2] While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
- Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
- ↑ "Referral and Affiliate Marketing â Whatâs the Difference?". ReferralCandy. http://blog.referralcandy.com/2010/11/05/referral-and-affiliate-marketing-whats-the-difference/. Retrieved 10 January 2012.
- ↑ Prussakov, Evgenii (2007). “A Practical Guide to Affiliate Marketing" (pp.16-17), 2007. ISBN 0-9791927-0-6.
2008
- (Moran, 2008) ⇒ Mike Moran. (2008). “Do It Wrong Quickly". IBM Press
- QUOTE: Affiliate marketing is a new name for an old practice: paying another company for sending you a sales lead. Your affiliate attracts interest from potential customers, sends them to your Web site, and collects a commission if they make a purchase. Many companies have affiliate programs … If your company already runs an affiliate program (acting as a merchant, in affiliate-speak), you're actually paying other companies to recommend you, by cutting them in on the sale.