Performance-based Advertising Task
(Redirected from performance-based advertising task)
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A Performance-based Advertising Task is an advertising task whose goal is to impact a directly measurable advertisement outcome.
- Context:
- It can range from being an Online Performance-based Advertising Task to being an Offline Performance-based Advertising Task (such as a coupon mailer).
- Example(s):
- …
- Counter-Example(s):
- See: Electronic Media, Performance-based Advertising Contract.
References
2013
- (Wikipedia, 2013) ⇒ http://en.wikipedia.org/wiki/Performance-based_advertising Retrieved:2013-11-30.
- Performance-based advertising is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement.