Mass Advertising Task
(Redirected from mass marketing)
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A Mass Advertising Task is a market coverage task to a mass customer segment.
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- Counter-Example(s):
- See: Niche Marketing, Direct Response Advertising.
References
2015
- (Wikipedia, 2015) ⇒ http://en.wikipedia.org/wiki/mass_marketing Retrieved:2015-8-8.
- Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible exposure to the product is maximized. In theory this would directly correlate with a larger number of sales or buys into the product. Mass marketing is the opposite to Niche marketing as it focuses on high sales and low prices. Mass Marketing aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market for example specialized services or goods with few or no competitors. [1]