Customer Feedback Data
A Customer Feedback Data is a data collection that encompasses opinions, experiences, and perceptions from customers regarding a product, service, or overall brand experience.
- AKA: Customer Input.
- Context:
- It can (often) be an input to Customer Feedback Analysis.
- It can be used to understand Customer Needs, Customer Preferences, and Customer Experiences.
- It can be collected through various Customer Communication Channels, such as: surveys, social media, customer service interactions, feedback forms, and emails.
- It can range from being Verbal Customer Feedback to being a Written Customer Feedback.
- It can (often) be managed and organized using a Customer Feedback Management System, possibly as an input to Customer Relationship Management Task.
- It can include customer satisfaction levels, preferences, suggestions for improvement, and issues encountered.
- It allows businesses to identify trends, patterns, and actionable insights to enhance customer satisfaction and loyalty.
- It can be analyzed using quantitative and qualitative research methods to derive meaningful insights that can drive business innovation and growth.
- It can (often) require the use of technology such as customer feedback management tools and sentiment analysis software.
- ...
- Example(s):
- Counter-Example(s):
- See: User Input, Product Rating, Customer Feedback Mechanism, Market Research, User Experience (UX) Design, Customer Relationship Management (CRM), Customer Data Management (CDM), Customer Experience (CX), Online Reputation Management, Sentiment Analysis.
References
2024a
- (Wikipedia, 2024) ⇒ https://en.wikipedia.org/wiki/Customer_data Retrieved:2024-3-10.
- Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. To some extent, data collection from customers intrudes into customer privacy, the exact limits to the type and amount of data collected need to be regulated. The data collected is processed in customer analytics. The data collection is thus aimed at insights into customer behaviour (buying decisions, etc.) and, eventually, profit maximization by consolidation and expansion of the customer base.
In the internet age, a prominent method for collecting customer data is through explicit online surveys, but also through concealed methods like measurement of click-through and abandonment rates.Customer data is gathered for customer research, especially customer satisfaction research and purportedly serves to increase overall customer satisfaction.
- Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. To some extent, data collection from customers intrudes into customer privacy, the exact limits to the type and amount of data collected need to be regulated. The data collected is processed in customer analytics. The data collection is thus aimed at insights into customer behaviour (buying decisions, etc.) and, eventually, profit maximization by consolidation and expansion of the customer base.
2024b
- (ChatGPT-OpenAI, 2024) ⇒ Prompt: Summarize the concept Customer Feedback Data in 1- 2 paragraphs. ChatGPT (model:gpt-4-turbo-preview). Retrieved: 2024-03-09.
- QUOTE: Customer feedback data encompasses the information and insights gathered from consumers about their experiences and satisfaction levels with a company's products, services, or overall brand. This valuable data can be collected through a variety of channels, including surveys, online reviews, social media interactions, and customer service communications. It serves as a critical resource for businesses, offering direct insights into what customers appreciate, dislike, desire, or face issues with. By analyzing customer feedback, companies can identify areas for improvement, innovate on products and services, enhance customer experience, and ultimately drive customer loyalty and business growth.
The analysis of customer feedback data enables businesses to make informed decisions based on actual customer experiences and preferences. It acts as a feedback loop, helping organizations to continuously adapt and meet the evolving needs of their market. Moreover, engaging with customer feedback can also foster a positive relationship between a brand and its customers, as it shows that the company values their opinions and is committed to serving them better. Effective management and utilization of customer feedback data are essential for any customer-centric business strategy, aiming not only to satisfy but also to exceed customer expectations.
- QUOTE: Customer feedback data encompasses the information and insights gathered from consumers about their experiences and satisfaction levels with a company's products, services, or overall brand. This valuable data can be collected through a variety of channels, including surveys, online reviews, social media interactions, and customer service communications. It serves as a critical resource for businesses, offering direct insights into what customers appreciate, dislike, desire, or face issues with. By analyzing customer feedback, companies can identify areas for improvement, innovate on products and services, enhance customer experience, and ultimately drive customer loyalty and business growth.
2024c
- (MonkeyLearn, 2024) ⇒ https://monkeylearn.com/customer-feedback/ Retrieved: 2024-03-09.
- QUOTE: Customer feedback is the information and opinions your customers leave about your product, service, or [brand]]. Often, it’s in the form of survey responses, but you can also find customer feedback in social media conversations, online reviews, chats, customer support tickets, and more. By gathering and analyzing customer feedback, you can find out which aspects of your business are working well and which may require improvement.
2023
- (Jain, 2023) ⇒ Nick Jain (2023). "What is Customer Feedback? Definition, Questions, Collection and Examples". In: IdeaScale.
- QUOTE: Customer feedback is defined as the process by which customers are asked for opinions and insights about their experiences with a product, service, or brand.
Customer feedback can be collected through various channels such as surveys, focus groups, reviews, and social media. It is a valuable source of information for businesses to understand customer experience and satisfaction, identify areas for improvement, and make informed decisions on products and services.
- QUOTE: Customer feedback is defined as the process by which customers are asked for opinions and insights about their experiences with a product, service, or brand.