Customer Analytics Task

A Customer Analytics Task is a analytics task that analysis customer behavior.

• Context:
  • It can be supported by a Customer Analytics Method (such as RFM analysis).
  • …
• See: Customer Relationship Management, Customer Behavior, Decision Support System, Market Segment, Predictive Analytics, Direct Marketing, Site Selection.

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References

2022

• (Wikipedia, 2022) ⇒ https://en.wikipedia.org/wiki/customer_analytics Retrieved:2022-5-2.
  • Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services in order to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle at the consumer. Customer analytics plays an important role in the prediction of customer behavior.

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