Market Research Task
(Redirected from Market Research)
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A Market Research Task is a system analysis task that analyzes a market.
- Example(s):
- a Consumer Market Research Task, for customers, products, and providers.
- See: Research Task, Nominal Market, Conjoint Analysis, Consumer Preference.
References
2010
- http://en.wikipedia.org/wiki/Market_research
- 'Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
- Market research,as defined by the ICC/ESOMAR International Code on Market and Social Research, includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.