Monthly Active Users (MAU) Measure

A Monthly Active Users (MAU) Measure is an online user engagement performance measure based on unique active users as a monthly rate.

• Example(s):
  • Twitter's (which reported 328M in 2017-Q1)
  • PlayStation Network's MAU.
  • …
• Counter-Example(s):
  • a Daily Active Users, Weekly Active Users, ...
  • a User Retention Rate.
  • a Dwell Time Measure, or a Time on Platform Measure.
  • a Conversion Measure, or an Abandonement Rate.
  • a Lifetime Value Measure.
• See: Unique User, Active User, Online Social Games, Social Networking Service, Mobile Apps.

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References

2017

• (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/monthly_active_users Retrieved:2017-10-26.
  • Monthly Active Users (MAU) is one of the ways to measure the success rate of online social games, social networking services and, increasingly mobile apps. Typically, metrics are measured by counting the number of unique users during a specific measurement period, such as within the previous 30 days.

2017

• https://www.inc.com/business-insider/twitter-earnings-report-q317-third-quarter-2017.html
  • QUOTE: Twitter … miscalculated monthly active users by including data from third-party apps.

2017

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