Daily Active Users (DAU) Measure
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A Daily Active Users (DAU) Measure is an online user engagement performance measure based on unique active users as a daily rate.
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- Counter-Example(s):
- See: DAU/MAU Ratio, Online Service Measure.
References
2016
- http://mygamehud.com/post/49/dau-mau-ratio
- QUOTE: The DAU / MAU Ratio strives to show the percentage of Monthly Active Users (MAU) that return to play your game each day. It is calculated by dividing your Daily Active Users (DAU) by your MAU.
2015
- http://geckoboard.com/learn/kpi-examples/startup-kpis/dau-mau-ratio/
- QUOTE: The Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio measures the stickiness of your product - that is, how often people engage with your product. DAU is the number of unique users who engage with your product in a one day window. MAU is the number of unique users who engage with your product over a 30-day window (usually a rolling 30 days).