Daily Active Users (DAU) Measure

A Daily Active Users (DAU) Measure is an online user engagement performance measure that quantifies the total count of unique daily active users who perform meaningful interactions with a digital product within a 24-hour period.

• AKA: DAU Metric, Daily User Count, Daily Engagement Measure.
• Context:
  • It can typically track daily active users engagement patterns by recording daily active users interaction events across digital platforms.
  • It can typically provide daily active users business intelligence for product teams to evaluate daily active users product performance.
  • It can typically serve as a daily active users health indicator for digital services and online platforms.
  • It can typically measure daily active users growth or daily active users decline over daily active users time periods.
  • ...
  • It can often function as a daily active users leading indicator for revenue forecasts in ad-supported digital products.
  • It can often complement other daily active users engagement metrics like session duration, daily usage frequency, and daily active users retention rate.
  • It can often vary significantly between weekend daily active users count and weekday daily active users count.
  • It can often fluctuate based on seasonal daily active users patterns and daily active users external event influences.
  • ...
  • It can range from being a Low Daily Active Users (DAU) Measure to being a High Daily Active Users (DAU) Measure, depending on its daily active users product adoption level.
  • It can range from being a Declining Daily Active Users (DAU) Measure to being a Growing Daily Active Users (DAU) Measure, depending on its daily active users trend direction.
  • ...
  • It can have daily active users calculation method variations based on different daily active users qualification thresholds and daily active users measurement periods.
  • It can integrate with daily active users analytics platforms for daily active users visualization and daily active users comparative analysis.
  • It can inform daily active users product decisions through daily active users segment analysis and daily active users behavioral patterns.
  • ...
• Examples:
  • Daily Active Users (DAU) Measure Social Media Platforms, such as:
    • Facebook Daily Active Users (DAU) Measure (approximately 2 billion in 2023), demonstrating massive daily active users scale.
    • Twitter Daily Active Users (DAU) Measure (approximately 450 million in 2023), focusing on daily active users monetizable engagement.
    • Snapchat Daily Active Users (DAU) Measure (approximately 400 million in 2023), highlighting daily active users product stickiness.
  • Daily Active Users (DAU) Measure Mobile Applications, such as:
    • Gaming App Daily Active Users (DAU) Measure, which often shows daily active users seasonal fluctuation.
    • Productivity App Daily Active Users (DAU) Measure, which typically shows weekday daily active users peak patterns.
    • Dating App Daily Active Users (DAU) Measure, which exhibits evening daily active users usage spikes.
  • Daily Active Users (DAU) Measure SaaS Products, such as:
    • Team Collaboration Tool Daily Active Users (DAU) Measure, reflecting workplace daily active users patterns.
    • Enterprise Software Daily Active Users (DAU) Measure, demonstrating business hour daily active users concentration.
    • Cloud Service Daily Active Users (DAU) Measure, showing global daily active users distributions.
  • ...
• Counter-Examples:
  • Monthly Active Users (MAU) Measure, which measures unique active users over a 30-day period rather than daily active users 24-hour period.
  • Weekly Active Users (WAU) Measure, which counts unique active users within a 7-day timeframe instead of daily active users 24-hour period.
  • Total Registered Users Measure, which includes all user accounts regardless of daily active users activity status.
  • Concurrent Users Measure, which focuses on simultaneous online users rather than daily active users unique count.
  • Daily Session Count Measure, which counts total engagement sessions without tracking daily active users uniqueness.
• See: DAU/MAU Ratio, Online Service Measure, User Engagement Metric, Product Analytics Measure, Digital Product Performance Indicator.

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References

2016

• http://mygamehud.com/post/49/dau-mau-ratio
  • QUOTE: The DAU / MAU Ratio strives to show the percentage of Monthly Active Users (MAU) that return to play your game each day. It is calculated by dividing your Daily Active Users (DAU) by your MAU.

2015

• http://geckoboard.com/learn/kpi-examples/startup-kpis/dau-mau-ratio/
  • QUOTE: The Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio measures the stickiness of your product - that is, how often people engage with your product. DAU is the number of unique users who engage with your product in a one day window. MAU is the number of unique users who engage with your product over a 30-day window (usually a rolling 30 days).

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