Online User Engagement Measure

An Online User Engagement Measure is a customer engagement measure for online users based on their realising value from the online service.

• Context:
  • It can (typically) be a applied to Active Users.
  • It can (typically) be a Domain-Specific Online User Engagement Measure, such as an eCommerce Online User Engagement Measure, a Social Network Online User Engagement Measure, a Video Gaming Network User Engagement Measure, ...
  • It can be a Consumer Service KPI.
• Example(s):
  • a Dwell Time Measure.
  • a Monthly Active Users, Weekly Active Users, Daily Active Users, ...
  • a Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio.
  • a Time on Service Measure.
  • a User Retention Measure.
  • …
• Counter-Example(s):
  • a Conversion Rate Measure.
• See: Conversion Event.

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References

2017

• http://blog.popcornmetrics.com/5-user-engagement-metrics-for-growth/
  • QUOTE: … Questions like: "How am I going to measure User Engagement?" and "What is our current User Engagement"? Which led to more questions like "What is an Active User"?

2014

• (Yi et al., 2014) ⇒ Xing Yi, Liangjie Hong, Erheng Zhong, Nanthan Nan Liu, and Suju Rajan. (2014). “Beyond Clicks: Dwell Time for Personalization.” In: Proceedings of the 8th ACM Conference on Recommender systems. ISBN:978-1-4503-2668-1 doi:10.1145/2645710.2645724
  • QUOTE: Many internet companies, such as Yahoo, Facebook, Google and Twitter, rely on content recommendation systems to deliver the most relevant content items to individual users through personalization. Delivering such personalized user experiences is believed to increase the long term engagement of users.

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