2010 HowPleasureWorksTheNewScienceof

• (Bloom, 2010) ⇒ Paul Bloom. (2010). “How Pleasure Works: The New Science of Why We Like What We Like.” W. W. Norton. ISBN:9780393066326

Subject Headings: Essentialist Belief.

Cited By

• http://scholar.google.com/scholar?q=%222010%22+How+Pleasure+Works%3A+The+New+Science+of+Why+We+Like+What+We+Like

Quotes

Abstract

The thought of sex with a virgin is intensely arousing for many men. The average American spends more than four hours a day watching television. Abstract art can sell for millions of dollars. People slow their cars to look at gory accidents, and go to movies that make them cry. Pleasure is anything but straightforward. Our desires, attractions, and tastes take us beyond the symmetry of a beautiful face, the sugar and fat in food, or the prettiness of a painting. In, Yale University psychologist Paul Bloom draws on groundbreaking research to unveil the deeper workings of why we desire what we desire. Refuting the longstanding explanation of pleasure as a simple sensory response, Bloom shows us that pleasure is grounded in our beliefs about the deeper nature or essence of a given thing. This is why we want the real Rolex and not the knockoff, the real Picasso and not the fake, the twin we have fallen in love with and not her identical sister. In this fascinating and witty account, Bloom draws on child development, philosophy, neuroscience, and behavioral economics in order to address pleasures noble and seamy, highbrow and lowbrow. Along the way, he gives us unprecedented insights into a realm of human psychology that until now has only been partially understood.

Bedtricks p.55

... Suppose we have a little book in our heads. In it is written, “No sex with close kin!” along with the emotional statement “It is really gross!” and the evaluative statement “It is morally wrong.” Suppose every human chooses to follow its instructions. …

References

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	Author	volume	Date Value	title	type	journal	titleUrl	doi	note	year
2010 HowPleasureWorksTheNewScienceof	Paul Bloom			How Pleasure Works: The New Science of Why We Like What We Like						2010