Evaluative Statement

An Evaluative Statement is a declarative statement that represents an evaluative judgement.

• Context:
  • It can range from being a Positive Evaluative Statement to being a Negative Evaluative Statement.
  • …
• Example(s):
  • a Product Evaluative Statement, such as: “this is the worst smartphone in the market.”
  • a Moral Statement, such as: “That is morally wrong.”
• Counter-Example(s):
  • a Emotional Statement.
  • a Descriptive Statement.
  • a Neutral Statement.
• See: Value Judgement.

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References

2012

• (Schindler & Bickart, 2012) ⇒ Robert M. Schindler, and Barbara Bickart. (2012). “Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style.” In: Journal of Consumer Behaviour 11, no. 3
  • QUOTE: … Our typology of component statements is based on whether the statement contains product evaluation words, such as “like,” “dislike,” “best,” “worst,” “high quality,” and “low quality.” Statements containing such words are considered to be product evaluative statements and can be further classified as either positive or negative in valence. Statements that do not contain product evaluative information are considered to be descriptive statements and can be further classified as either concerning the product or concerning the reviewer. This classification procedure results in four statement categories:
  • Product evaluative statements:
    1. Positive evaluative statements.
    2. Negative evaluative statements.
  • Descriptive statements:
    1. Product-descriptive statements.
    2. Reviewer-descriptive statements.
  • Statements that do not fit into any of these four categories (e.g., a digression about politics) are placed into a fifth category described simply as “other.” …

    For example, the presence of even one negative evaluative statement in a review might make a review seem more balanced and thus increase its value. … For example, our lack of results for emotion words may be due to peoples' poor ability to detect emotions in written messages such as consumer reviews. ...

2010

• (Bloom, 2010) ⇒ Paul Bloom. (2010). “How Pleasure Works: The New Science of Why We Like What We Like." W. W. Norton. ISBN:9780393066326
  • QUOTE: … Suppose we have a little book in our heads. In it is written, “No sex with close kin!” along with the emotional statement “It is really gross!” and the evaluative statement “It is morally wrong.” Suppose every human chooses to follow its instructions. …

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