Marketing Task

A Marketing Task is a communication task that requires decision of how to place, price and promote a Commercial Product.*

• Context:
  • It can ...
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• Example(s):
  • Growth Marketing, which focuses on rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business.
  • A Brand Awareness Campaign, designed to increase recognition and recall of a brand among its target audience.
  • An SEO Campaign, aimed at improving a website's visibility in search engine results to attract more organic traffic.
  • A Customer Loyalty Program, intended to retain existing customers by rewarding them for their continuous business.
  • an Advertising Task.
  • Social Media Marketing Tasks.
  • Content Marketing Tasks.
  • Email Marketing Tasks.
  • Search Engine Optimization Tasks.
  • Market Research Tasks.
  • ...
  • …
• Counter-Example(s):
  • Sales Task.
  • Pricing Task.
  • Human Resources Task.
• See: Marketing Discipline, Product, Promotion, Marketing Management, Communication, Customers, Target Markets, Market Segmentation, Consumer Behavior.

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References

2015

• (Wikipedia, 2015) ⇒ http://en.wikipedia.org/wiki/marketing Retrieved:2015-5-18.
  • Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.

    Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer.

    From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response.

    Marketing satisfies these needs and wants through exchange processes and building long-term relationships.

    Marketing blends art and applied science (such as behavioural sciences) and makes use of information technology.

    Marketing is applied in enterprise and organizations through marketing management.

2009

• (WordNet, 2009) ⇒ http://wordnetweb.princeton.edu/perl/webwn?s=marketing
  • S: (n) selling, merchandising, marketing (the exchange of goods for an agreed sum of money)
  • S: (n) marketing (the commercial processes involved in promoting and selling and distributing a product or service) "most companies have a manager in charge of marketing"
  • S: (n) marketing (shopping at a market) "does the weekly marketing at the supermarket"
  • S: (v) market (engage in the commercial promotion, sale, or distribution of) "The company is marketing its new line of beauty products"
  • S: (v) market (buy household supplies) "We go marketing every Saturday"
  • S: (v) market (deal in a market)
  • S: (v) commercialize, commercialise, market (make commercial) "Some Amish people have commercialized their way of life"

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