Market Research Task
Jump to navigation
Jump to search
A Market Research Task is a systematic analysis task that gathers and analyzes market information.
- AKA: Market Analysis Task, Marketing Research Task.
- Context:
- It can identify Market Opportunitys through market research data collection.
- It can analyze Consumer Behavior Patterns through market research methodology.
- It can assess Competitive Positions through market research analysis.
- It can evaluate Product Market Fit through market research metric.
- It can support Business Strategy Decisions through market research insight.
- ...
- It can often employ Survey Methods through market research questionnaire.
- It can often utilize Focus Groups through market research discussion.
- It can often involve Statistical Analysis through market research data processing.
- It can often generate Market Intelligence Reports through market research finding.
- ...
- It can range from being a Qualitative Market Research Task to being a Quantitative Market Research Task, depending on its market research data type.
- It can range from being a Primary Market Research Task to being a Secondary Market Research Task, depending on its market research data source.
- It can range from being an Exploratory Market Research Task to being a Conclusive Market Research Task, depending on its market research objective clarity.
- It can range from being a Local Market Research Task to being a Global Market Research Task, depending on its market research geographic scope.
- ...
- Example(s):
- Consumer Market Research Tasks, such as:
- Product Market Research Tasks, such as:
- Competitive Market Research Tasks, such as:
- Industry Market Research Tasks, such as:
- ...
- Counter-Example(s):
- Academic Research Task, which pursues theoretical knowledge rather than market intelligence.
- Product Development Task, which creates product solutions rather than market understanding.
- Sales Task, which executes market transactions rather than market analysis.
- Internal Audit Task, which examines organizational processes rather than market conditions.
- See: Research Task, Marketing Task, Conjoint Analysis Task, Consumer Preference, Business Strategy, Market Analysis, Marketing Plan, Target Market, User Experience Evaluation Task.
References
2010
- http://en.wikipedia.org/wiki/Market_research
- 'Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
- Market research,as defined by the ICC/ESOMAR International Code on Market and Social Research, includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.