Marketing Promotion
(Redirected from Promotion)
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A Marketing Promotion is a business decision used to encourage potential customers to act in some intended manner.
- Example(s):
- See: Exhibition, Marketing Communications, Advertising Campaign, Promotional Recording, Brand Loyalty, Market Mix, Promotional Mix, Personal Selling, Advertising, Direct Marketing, Publicity, Event-Driven Marketing.
References
2019
- (Wikipedia, 2019) ⇒ https://en.wikipedia.org/wiki/promotion#Marketing Retrieved:2019-6-12.
- Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue
- Advertising campaign, a promotional campaign
- Film promotion.
- Promotional recording.
- Radio promotion
- Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue
2019
- (Wikipedia, 2019) ⇒ https://en.wikipedia.org/wiki/Promotion_(marketing) Retrieved:2019-3-30.
- In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual.
- In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.