Digital Content Piece
(Redirected from digital content piece)
Jump to navigation
Jump to search
A Digital Content Piece is a discrete unit of digital content designed for user consumption.
- AKA: Digital Media Artifact.
- Context:
- It can (typically) be consumed through Digital Media Channels (such as websites, social media, email, or mobile applications).
- It can (often) be part of a larger content strategy or content marketing campaign.
- It can range from being a Short-Form Digital Content Piece (such as a Social Media Post) to being a Long-Form Digital Content Piece (such as an E-Book or Whitepaper).
- It can be designed for various types of user engagement, including reading, viewing, listening, or interacting.
- It can be created using Digital Content Creation Tools.
- It can be analyzed with a Content Analysis System (for digital content analysis).
- It can range from being a ____ Digital Content to being a Audience Targetted Digital Content (to specific target audiences).
- It can be repurposed or adapted for different digital channels or audience segments.
- It can be associated with a Digital Media Content Rating.
- ...
- Example(s):
- by Content Type:
- by Media Type:
- Text-Based Digital Content Pieces, such as a Blog Post, News Article, Tweet, Forum Thread, or Digital Newsletter.
- Video Digital Content Pieces, such as a YouTube Video, TikTok Clip, TV Show, Movie, or Webinar Recording.
- Audio Digital Content Pieces, such as a Podcast Episode, Music Track, Digital Radio Broadcast, Audiobook, or Voice Message.
- Image-Based Digital Content Pieces, such as an Infographic, Social Media Meme, Digital Photograph, Digital Artwork, or GIF Animation.
- ...
- by Interactivity Level:
- Specialized Digital Content:
- Not Safe For Work (NSFW) Piece, such as Explicit Language Songs, Adult-Oriented Content, or Graphic Violence Depictions.
- Online Research Publication, such as Preprint Scientific Articles, Digital Conference Proceedings, or Open Access Journal Papers.
- Legal Digital Content, such as: Contract-Related Digital Content, Digital Non-Disclosure Agreements, or Online Terms of Service.
- ...
- by Digital Format Type:
- a PDF-based Digital Content Piece, such as Digital White Papers or E-books.
- a Web-based Digital Content Piece, such as Blog Posts or Online News Articles.
- an MS Word Digital Content Piece, such as Digital Reports or Business Proposals.
- ...
- ...
- Counter-Example(s):
- A Print Magazine Article, which is not in a digital format.
- A Live In-Person Presentation, which is not consumed through digital channels.
- A Physical Product Brochure, which is tangible rather than digital.
- A Handwritten Note, which is not created or distributed digitally.
- See: Digital Media, Content Marketing, Digital Asset Management, User Experience Design, Content Strategy, Digital Media Production, Content Format, Streaming Media, Media Type
References
2017
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/digital_content Retrieved:2017-11-13.
- Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files. Viewed narrowly, digital content includes popular media types, while a broader approach considers any type of digital information (e. g. digitally updated weather forecasts, GPS maps, and so on) as digital content.
Digital content has increased as more households have accessed the Internet. Increased access has made it easier for people to receive their news and watch TV online, challenging the popularity of traditional platforms. Increased access to the Internet has also led to the mass publication of digital content through individuals in the form of eBooks, blog posts, and even Facebook posts.
- Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files. Viewed narrowly, digital content includes popular media types, while a broader approach considers any type of digital information (e. g. digitally updated weather forecasts, GPS maps, and so on) as digital content.
2017
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/digital_content#Types_of_digital_content Retrieved:2017-11-13.
- Examples include: * Video – Types of video content include home videos, music videos, TV shows, and movies. Many of these can be viewed on websites such as YouTube, Hulu, CBS, and so on, in which people and companies alike can post content. However, many movies and television shows are not available for free legally, but rather can be purchased from sites such as iTunes and Amazon. * Audio – Music is the most common form of audio. Spotify has emerged as a popular way for people to listen to music either over the Internet or from their computer desktop. Digital content in the form of music is also available through Pandora and last.fm, both of which allow listeners to listen to music online for no charge.
- Images – Photo and image sharing is another example of digital content. Popular sites used for this type of digital content includes Imgur, where people share self-created pictures, Flickr, where people share their photo albums, and DeviantArt, where people share their artwork. Popular apps that are used for images include Instagram and Snapchat.
- Examples include: * Video – Types of video content include home videos, music videos, TV shows, and movies. Many of these can be viewed on websites such as YouTube, Hulu, CBS, and so on, in which people and companies alike can post content. However, many movies and television shows are not available for free legally, but rather can be purchased from sites such as iTunes and Amazon. * Audio – Music is the most common form of audio. Spotify has emerged as a popular way for people to listen to music either over the Internet or from their computer desktop. Digital content in the form of music is also available through Pandora and last.fm, both of which allow listeners to listen to music online for no charge.
2017
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/digital_content#Paid_digital_content Retrieved:2017-11-13.
- In order to have access to more premium digital goods, consumers usually have to pay an upfront charge for digital content, or a subscription based fee.
- Video – Many licensed videos, such as movies and television shows, require money in order to be viewed or downloaded. Popular services used by many include streaming giant Netflix and Amazon's streaming service, as well as recent notice put forth by the online video platform YouTube. * Audio – While songs can be streamed for free, generally in order to download most licensed music, consumers need to purchase songs from web stores, such as the popular iTunes. However, Spotify Premium is emerging as a new model for purchasing digital content on the web: consumers pay a monthly fee to unlimited streaming and downloading from Spotify's music library.
- According to a report done by IHS Inc. in 2013, the global consumer spending on digital content grew to over $57 billion in 2013, which was up almost 30% from $44 billion in 2012. In past years, the US has always been a leader in consumer expenditure on digital content, but as of 2013, many countries have emerged with great consumer expenditure. South Korea's overall digital spend per capita is now greater than the US.
- In order to have access to more premium digital goods, consumers usually have to pay an upfront charge for digital content, or a subscription based fee.