Digital Content Artifact

A Digital Content Artifact is a content artifact that is a digital item designed for user consumption that exists in electronic format and can be accessed through digital devices.

• AKA: Digital Media Piece, Digital Content Unit, Digital Media Object, Digital Content Item.
• Context:
  • It can typically be consumed through Digital Media Channels such as websites, social media, email, or mobile applications.
  • It can typically be created for specific communication objectives such as information sharing, entertainment, education, or persuasion.
  • It can typically incorporate media elements including text, images, audio, video, or interactive components.
  • It can typically be stored in digital formats such as file formats, database records, or cloud storage.
  • It can typically be distributed through content delivery networks, streaming services, or download platforms.
  • ...
  • It can often be part of a larger content strategy or content marketing campaign.
  • It can often be optimized for search engines through SEO techniques and metadata implementation.
  • It can often be personalized based on user preferences, demographic data, or behavioral insights.
  • It can often be measured by performance metrics such as view count, engagement rate, conversions, or time spent.
  • It can often be subject to content moderation based on platform guidelines or legal requirements.
  • It can often utilize monetization models such as subscription, pay-per-view, advertising support, or freemium structure.
  • It can often be protected by digital rights management through copyright protection, watermarking, or access restrictions.
  • ...
  • It can range from being a Short-Form Digital Content Piece such as a social media post or notification to being a Long-Form Digital Content Piece such as an e-book, documentary, or whitepaper.
  • It can range from being a Static Digital Content Artifact to being an Interactive Digital Content Artifact, depending on its user participation level.
  • It can range from being a Low-Production Digital Content to being a High-Production Digital Content, depending on its resource investment.
  • It can range from being a Brand-Centric Digital Content to being a User-Centric Digital Content, depending on its communication focus.
  • It can range from being a Ephemeral Digital Content such as story format or temporary post to being a Permanent Digital Content such as archived article or reference material.
  • It can range from being a Open Access Digital Content to being a Gated Digital Content, depending on its access restriction.
  • It can range from being a Standard Digital Content to being an Immersive Digital Content such as virtual reality experience or augmented reality application.
  • It can range from being a Generic Digital Content to being a Audience-Targeted Digital Content, depending on its audience specificity.
  • ...
  • It can be created using Digital Content Creation Tools such as content management systems, graphic design software, video editing applications, or audio production tools.
  • It can be analyzed with a Content Analysis System for digital content analysis through performance tracking, sentiment analysis, or audience insight.
  • It can be repurposed or adapted for different digital channels or audience segments through content transformation and format conversion.
  • It can be associated with a Digital Media Content Rating based on audience suitability, maturity level, or content classification.
  • It can be enhanced with metadata through descriptive tags, structural markup, or technical specifications.
  • It can be governed by content policy through editorial guidelines, brand standards, or compliance requirements.
  • It can be indexed by search algorithms through content crawling, relevance scoring, and result ranking.
  • ...
• Examples:
  • by Content Type:
    • Digital Information Pieces, such as:
      • Educational Digital Contents, such as online courses, tutorial videos, educational podcasts, e-learning modules, or online workshops.
      • Reference Digital Contents, such as wikipedia articles, digital encyclopedias, online dictionarys, knowledge base articles, or how-to guides.
      • News Digital Contents, such as digital news articles, breaking news alerts, online news videos, live blogs, or interactive news graphics.
      • Business Digital Contents, such as digital white papers, case studys, industry reports, e-books, or corporate webinars.
    • Digital Entertainment Pieces, such as:
      • Digital Video Entertainments, such as streaming tv series, online movies, web series, video shorts, or animations.
      • Digital Audio Entertainments, such as music streaming tracks, podcast episodes, audio dramas, audiobooks, or digital radio shows.
      • Digital Game Entertainments, such as mobile games, browser games, console games, PC games, or virtual reality games.
      • Digital Literary Entertainments, such as digital comics, web novels, interactive fiction, fan fiction, or digital magazines.
    • Digital Communication Pieces, such as:
      • Professional Communication Contents, such as business emails, digital newsletters, press releases, digital memos, or corporate announcements.
      • Personal Communication Contents, such as messaging app texts, voice messages, video calls, social media direct messages, or digital greeting cards.
      • Community Communication Contents, such as forum posts, online comments, social media threads, group chat messages, or community updates.
    • Digital Marketing Pieces, such as:
      • Brand Contents, such as brand story videos, company blog posts, digital brochures, brand podcasts, or corporate social media profiles.
      • Promotional Contents, such as digital advertisements, promotional emails, landing pages, digital coupons, or sales notifications.
      • Engagement Contents, such as social media contests, interactive quizes, polls, user-generated content campaigns, or virtual events.
  • by Media Type:
    • Text-Based Digital Content Pieces, such as:
      • Short-Form Text Contents, such as tweets, social media posts, comments, product descriptions, or notification messages.
      • Medium-Form Text Contents, such as blog posts, news articles, email newsletters, forum threads, or reviews.
      • Long-Form Text Contents, such as e-books, whitepapers, research reports, digital magazine articles, or online thesises.
    • Video Digital Content Pieces, such as:
      • Short-Form Video Contents, such as TikTok clips, Instagram reels, YouTube shorts, video ads, or teaser trailers.
      • Medium-Form Video Contents, such as YouTube videos, instructional tutorials, product demonstrations, interviews, or vlogs.
      • Long-Form Video Contents, such as documentarys, movies, webinar recordings, lectures, or streaming TV episodes.
    • Audio Digital Content Pieces, such as:
      • Short-Form Audio Contents, such as music tracks, voice notes, audio clips, sound effects, or audio notifications.
      • Medium-Form Audio Contents, such as podcast episodes, radio segments, audio interviews, audio blog posts, or guided meditations.
      • Long-Form Audio Contents, such as audiobooks, audio courses, audio documentarys, albums, or audio series.
    • Image-Based Digital Content Pieces, such as:
      • Photographs, such as digital photos, stock images, product images, event photos, or portraits.
      • Graphic Contents, such as infographics, digital arts, charts, diagrams, or memes.
      • Complex Visual Contents, such as slideshows, photo gallerys, image carousels, digital portfolios, or visual storys.
    • Interactive Digital Content Pieces, such as:
      • User-Input Contents, such as web-based quizes, calculator tools, configurators, assessments, or feedback forms.
      • Explorable Contents, such as interactive maps, data visualizations, timelines, virtual tours, or product viewers.
      • Immersive Contents, such as virtual reality experiences, augmented reality applications, 360-degree videos, interactive storys, or simulations.
  • by Distribution Platform:
    • Website Contents, such as:
      • Web Pages, such as home pages, landing pages, product pages, about pages, or contact pages.
      • Blog Contents, such as article posts, how-to guides, listicles, opinion pieces, or interview transcripts.
      • Web Applications, such as online tools, web-based softwares, browser games, calculation tools, or conversion utilitys.
    • Social Media Contents, such as:
      • Facebook Contents, such as facebook posts, facebook storys, facebook lives, facebook notes, or facebook events.
      • Instagram Contents, such as instagram photos, instagram videos, instagram storys, instagram reels, or instagram carousels.
      • Twitter Contents, such as tweets, twitter threads, twitter polls, twitter spaces, or twitter moments.
      • LinkedIn Contents, such as linkedin posts, linkedin articles, linkedin documents, linkedin polls, or linkedin events.
      • TikTok Contents, such as tiktok videos, tiktok lives, tiktok storys, tiktok effects, or tiktok sounds.
    • Mobile App Contents, such as:
      • In-App Screens, such as onboarding sequences, feature screens, settings interfaces, profile pages, or notifications.
      • Mobile Game Contents, such as game levels, characters, achievements, in-game stores, or game narratives.
      • Mobile Utility Contents, such as app widgets, mobile dashboards, data visualizations, mobile forms, or app notifications.
    • Email Contents, such as:
      • Marketing Emails, such as promotional messages, product announcements, sale notifications, newsletters, or welcome sequences.
      • Transactional Emails, such as order confirmations, shipping notifications, account alerts, password resets, or receipts.
      • Relationship Emails, such as thank you messages, feedback requests, birthday emails, anniversary emails, or re-engagement campaigns.
  • by Content Purpose:
    • Commercial Digital Contents, such as:
      • Brand Awareness Contents, such as company story videos, brand value infographics, mission statements, about us pages, or culture showcases.
      • Lead Generation Contents, such as gated reports, webinar registrations, demo requests, free trial offers, or consultation bookings.
      • Sales Contents, such as product pages, pricing informations, feature comparisons, case studys, or testimonial videos.
      • Customer Service Contents, such as FAQ pages, knowledge base articles, tutorial videos, troubleshooting guides, or chatbot scripts.
    • Specialized Digital Content:
      • Adult Digital Content, such as explicit materials, adult-oriented contents, age-restricted videos, mature content games, or adult entertainment.
      • Academic Digital Contents, such as research papers, scholarly articles, academic journals, online textbooks, or lecture recordings.
      • Legal Digital Contents, such as terms of services, privacy policys, digital contracts, license agreements, or compliance documents.
      • Healthcare Digital Contents, such as medical information articles, patient education materials, symptom checkers, telehealth resources, or health app contents.
  • by Digital Format Type:
    • Document-Based Digital Contents, such as:
      • PDF Contents, such as digital brochures, downloadable reports, e-books, whitepapers, or printable forms.
      • Word Document Contents, such as proposals, contracts, business plans, policy documents, or instruction manuals.
      • Presentation Contents, such as slide decks, digital pitches, webinar presentations, meeting slides, or educational slideshows.
      • Spreadsheet Contents, such as data visualizations, calculation templates, tracking tools, budget templates, or planning documents.
    • Media-Specific Formats, such as:
      • Image Format Contents, such as JPG images, PNG graphics, SVG illustrations, GIF animations, or WebP images.
      • Video Format Contents, such as MP4 videos, WebM videos, AVI files, MOV recordings, or streaming format videos.
      • Audio Format Contents, such as MP3 files, WAV recordings, podcast RSS feeds, streaming audio formats, or FLAC audio files.
    • Web-Specific Formats, such as:
      • HTML Contents, such as web pages, email templates, landing pages, microsites, or web applications.
      • CSS Stylings, such as website themes, style guide implementations, responsive designs, animations, or visual interactions.
      • JavaScript Contents, such as interactive elements, web applications, functionality modules, data visualizations, or user interface components.
  • Emerging Digital Content Formats, such as:
    • Extended Reality Contents, such as:
      • Virtual Reality Contents, such as VR experiences, 360-degree videos, virtual spaces, VR games, or virtual tours.
      • Augmented Reality Contents, such as AR filters, AR applications, AR games, AR visualizations, or AR instruction overlays.
      • Mixed Reality Contents, such as holographic displays, mixed environment experiences, interactive holograms, spatial computing applications, or mixed reality simulations.
    • Voice-Based Digital Contents, such as:
      • Voice Assistant Skills, such as voice applications, voice games, voice utilitys, voice services, or voice informations.
      • Voice User Interfaces, such as voice command systems, voice navigations, voice search functionalitys, voice forms, or voice interaction flows.
  • ...
• Counter-Examples:
  • Print Magazine Article, which is not in a digital format but rather a physical publication.
  • Live In-Person Presentation, which is not consumed through digital channels but experienced directly.
  • Physical Product Brochure, which is tangible rather than digital and requires physical distribution.
  • Handwritten Note, which is not created or distributed digitally but through manual inscription.
  • Analog Recording, which uses non-digital media such as tape or vinyl rather than digital encoding.
  • Broadcast Television, which is transmitted through traditional signals rather than digital protocols (though many broadcasts now have digital components).
  • Live Performance, which occurs in real-time without digital mediation or permanent digital recording.
  • Ephemeral Conversation, which exists as verbal exchange rather than digital content with persistence.
• See: Digital Media, Content Marketing, Digital Asset Management, User Experience Design, Content Strategy, Digital Media Production, Content Format, Streaming Media, Media Type, Digital Content Creation, Content Distribution Network, Digital Media Consumption, Content Personalization, Digital Rights Management, Social Media Platform, Content Analytics, Responsive Design, Digital Accessibility, Search Engine Optimization.

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References

2017

• (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/digital_content Retrieved:2017-11-13.
  • Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files. Viewed narrowly, digital content includes popular media types, while a broader approach considers any type of digital information (e. g. digitally updated weather forecasts, GPS maps, and so on) as digital content.

    Digital content has increased as more households have accessed the Internet. Increased access has made it easier for people to receive their news and watch TV online, challenging the popularity of traditional platforms. Increased access to the Internet has also led to the mass publication of digital content through individuals in the form of eBooks, blog posts, and even Facebook posts.

2017

• (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/digital_content#Types_of_digital_content Retrieved:2017-11-13.
  • Examples include: * Video – Types of video content include home videos, music videos, TV shows, and movies. Many of these can be viewed on websites such as YouTube, Hulu, CBS, and so on, in which people and companies alike can post content. However, many movies and television shows are not available for free legally, but rather can be purchased from sites such as iTunes and Amazon. * Audio – Music is the most common form of audio. Spotify has emerged as a popular way for people to listen to music either over the Internet or from their computer desktop. Digital content in the form of music is also available through Pandora and last.fm, both of which allow listeners to listen to music online for no charge.
    • Images – Photo and image sharing is another example of digital content. Popular sites used for this type of digital content includes Imgur, where people share self-created pictures, Flickr, where people share their photo albums, and DeviantArt, where people share their artwork. Popular apps that are used for images include Instagram and Snapchat.

2017

• (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/digital_content#Paid_digital_content Retrieved:2017-11-13.
  • In order to have access to more premium digital goods, consumers usually have to pay an upfront charge for digital content, or a subscription based fee.
    • Video – Many licensed videos, such as movies and television shows, require money in order to be viewed or downloaded. Popular services used by many include streaming giant Netflix and Amazon's streaming service, as well as recent notice put forth by the online video platform YouTube. * Audio – While songs can be streamed for free, generally in order to download most licensed music, consumers need to purchase songs from web stores, such as the popular iTunes. However, Spotify Premium is emerging as a new model for purchasing digital content on the web: consumers pay a monthly fee to unlimited streaming and downloading from Spotify's music library.
  • According to a report done by IHS Inc. in 2013, the global consumer spending on digital content grew to over $57 billion in 2013, which was up almost 30% from $44 billion in 2012. In past years, the US has always been a leader in consumer expenditure on digital content, but as of 2013, many countries have emerged with great consumer expenditure. South Korea's overall digital spend per capita is now greater than the US.

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