2014 LeadingDigitalTurningTechnology
(Redirected from Westerman et al., 2014)
Jump to navigation
Jump to search
- (Westerman et al., 2014) ⇒ George Westerman, Didier Bonnet, and Andrew McAfee. (2014). “Leading Digital: Turning Technology Into Business Transformation.” Harvard Business Press.
Subject Headings: Digital Transformation.
Notes
- The book outlines a detailed strategy for organizations to successfully implement digital transformations.
- The book emphasizes that digital transformation is essential for achieving sustainable competitive advantage.
- The book presents case studies of companies like Nike and Burberry, showcasing their digital success stories.
- The book provides a practical framework for evaluating a company’s digital maturity.
- The book highlights the role of leadership in fostering a culture of innovation.
- The book asserts that only 6% of companies have mastered digital strategies, leaving a significant opportunity for others.
- The book addresses digital challenges faced by mainstream industries outside of high-tech sectors.
Cited By
Quotes
Abstract
No_abstract
References
;
| Author | volume | Date Value | title | type | journal | titleUrl | doi | note | year | |
|---|---|---|---|---|---|---|---|---|---|---|
| 2014 LeadingDigitalTurningTechnology | Andrew McAfee George Westerman Didier Bonnet | Leading Digital: Turning Technology Into Business Transformation | 2014 |