2014 LeadingDigitalTurningTechnology

• (Westerman et al., 2014) ⇒ George Westerman, Didier Bonnet, and Andrew McAfee. (2014). “Leading Digital: Turning Technology Into Business Transformation.” Harvard Business Press.

Subject Headings: Digital Transformation.

Notes

• The book outlines a detailed strategy for organizations to successfully implement digital transformations.
• The book emphasizes that digital transformation is essential for achieving sustainable competitive advantage.
• The book presents case studies of companies like Nike and Burberry, showcasing their digital success stories.
• The book provides a practical framework for evaluating a company’s digital maturity.
• The book highlights the role of leadership in fostering a culture of innovation.
• The book asserts that only 6% of companies have mastered digital strategies, leaving a significant opportunity for others.
• The book addresses digital challenges faced by mainstream industries outside of high-tech sectors.

Cited By

• http://scholar.google.com/scholar?q=%222014%22+Leading+Digital%3A+Turning+Technology+Into+Business+Transformation

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References

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	Author	volume	Date Value	title	type	journal	titleUrl	doi	note	year
2014 LeadingDigitalTurningTechnology	Andrew McAfee George Westerman Didier Bonnet			Leading Digital: Turning Technology Into Business Transformation						2014