Search Engine Advertising Task
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A Search Engine Advertising Task is an online advertising task that involves an online advertisement on an online search query result.
- Context:
- It can involve a Search Keyword Bidding Task(keyword bid).
- …
- Counter-Example(s):
- See: Search Engine, Contextual Advertising.
References
2012
- http://en.wikipedia.org/wiki/Search_engine_marketing
- QUOTE: Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions).[1] Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or it may contrast with SEO, focusing on only paid components.
- ↑ "The State of Search Engine Marketing 2006". Search Engine Land. February 8, 2007. http://searchengineland.com/070208-095009.php. Retrieved 2007-06-07.