Display Advertising Task
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A Display Advertising Taskis an online advertising task that involves the inclusion of a display advertisement as a webpage display ad.
- Context:
- It can involve a Display Advertising Keyword Bidding Task(keyword bid).
- It can range from being a Display Banner Ad to being a Display Side Ad to being a Display Footer Ad.
- …
- Counter-Example(s):
- See: Display Ad Network, Contextual Advertising, Classified Advertising, Typefaces, Google AdSense.
References
2013
- (Wikipedia, 2013) ⇒ http://en.wikipedia.org/wiki/Display_advertising#advertising Retrieved:2013-11-30.
- Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email.
One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.
- Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.