Direct Marketing Campaign
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A Direct Marketing Campaign is a marketing campaign that involves a target market and a direct marketing response method.
References
2020
- (Wikipedia, 2020) ⇒ https://en.wikipedia.org/wiki/direct_marketing Retrieved:2020-6-13.
- Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature. [1] Lester Wunderman, the founder of Wunderman, Ricotta & Kline, coined the phrase Direct Marketing in 1958. Response channels include 800-numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications [2] has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. [3]
- ↑ "personalized ads .. preselected people .. products and services that they might actually want(vs.) scattershot .. printed publications and broadcast media.
- ↑ unwanted phone calls, unwanted email, for some people unwanted cluttering of the mailbox, especially if they're paying for a rented limited size private mailbox
- ↑ USA the opt-out does not include everything. Survey phone calls and political phone calls are legal, within certain hours of the day - including "dinner" hour(s). SOURCE: US FTC - 877-701-9595