Promotional In-Game Limited-Time Event
(Redirected from Promotional In-Game Event)
Jump to navigation
Jump to search
An Promotional In-Game Limited-Time Event is an promotional limited-time event in a video game.
- Context:
- It can range from being a Recurring Promotional In-Game Limited-Time Event to being a One-Off Promotional In-Game Limited-Time Event.
- …
- Example(s):
- Counter-Example(s):
- See: Re-Engagement Campaign.
References
2017
- https://www.gamerefinery.com/in-game-events-market-trends/
- QUOTE: ... With so many types of in-game events out there, it’s important to organize and categorize the options. To keep it simple we’ll focus on grouping in-game events into 2 groups according to the uniqueness and recurrence of events: Recurring events, which refers to in-game events that are ‘one-of-a-kind’ and Non-recurring events, which are in-game events that re-appear by “looping” after a certain period.
Recurring events restart or come back after a certain time period. Due to their “looping” nature these events can be seen as a continuous part of the game’s actual core and overall gaming experience, not merely as an anomaly that rattles the game for a short duration.Non-recurring events are more unique in nature. That is, they don’t loop or restart regularly. This group includes your “classic” limited-time events that only pay a short visit to the game — complete with a backpack full of unique twists and turns to key players excited and interested for as long as the event lasts. ...
- QUOTE: ... With so many types of in-game events out there, it’s important to organize and categorize the options. To keep it simple we’ll focus on grouping in-game events into 2 groups according to the uniqueness and recurrence of events: Recurring events, which refers to in-game events that are ‘one-of-a-kind’ and Non-recurring events, which are in-game events that re-appear by “looping” after a certain period.
2015
- https://gamasutra.com/blogs/MarkRosner/20151005/255253/Ingame_events_a_sure_shot_for_increasing_revenues.php
- QUOTE: ... An in-game event is really anything that you build that allows players to interact with your game in a new, exciting way, for a limited time. Some of the most successful include tournaments; limited-time, themed characters; new, limited-time obstacles or challenges; and even celebrity appearances. The best in-game events thrill players with well-designed art and assets. They make the player think, “Oh, cool, I want to do that!” The limited time nature of events inspires the player to re-open an app that may have been neglected, which is no small feat.
What doesn’t qualify as an in-game event? An interstitial or banner ad offering a reduced rate on currency, or a push notification with a seasonal special offer. While these can be beneficial, those are qualified as re-engagement campaigns and don’t have the same impact of an inspired in game event. ...
- QUOTE: ... An in-game event is really anything that you build that allows players to interact with your game in a new, exciting way, for a limited time. Some of the most successful include tournaments; limited-time, themed characters; new, limited-time obstacles or challenges; and even celebrity appearances. The best in-game events thrill players with well-designed art and assets. They make the player think, “Oh, cool, I want to do that!” The limited time nature of events inspires the player to re-open an app that may have been neglected, which is no small feat.