Personalized Retargeted Advertisement
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A Personalized Retargeted Advertisement is a Personalized Advertisement that is intended to place a prospect into the purchase path to an item that have appeared to show interest in.
- See: Cookies, Display Advertising.
References
2013
- (Wikipedia, 2013) ⇒ http://en.wikipedia.org/wiki/Personalized_retargeting Retrieved:2013-12-1.
- Personalized retargeting is a display advertising technique used by online advertisers to recapture consumers who visit a retailer’s site and leave without making a purchase. It functions as a complement to search, SEO and other marketing campaign tactics.
Personalized retargeting, like other forms of retargeting, uses basic information, pulled from cookies that are placed on a user’s web browser, to serve display advertisements. The products that appear in each user’s display ad are unique to each user and reflect products that the user previously viewed on a retailer’s website.
- Personalized retargeting is a display advertising technique used by online advertisers to recapture consumers who visit a retailer’s site and leave without making a purchase. It functions as a complement to search, SEO and other marketing campaign tactics.