Personalized Advertisement

A Personalized Advertisement is an advertisement that is a personalized message.

• Context:
  • It can range from being a Personalized Traditional Media Ad to being a Personalized Digital Media Ad.
  • It can range from being a Targeted Personalized Ad to being an Untargeted Personalized Ad.
• Example(s):
  • a Direct Mail Ad.
  • …
• Counter-Example(s):
  • a Targeted Banner Ad.
  • a Bulk Ad.
  • a Personalized Video Game Strand.
• See: Personalized Advertising, Performance-based Ad.

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