Person Data Attribute

A Person Data Attribute is an entity data attribute for a person.

• Context:
  • It can range from being an Explicit Person Data Attribute to being an Implicit Person Data Attribute (such as a propensity to buy score attribute).
  • It can (typically) be a member of a Person Data Record.
• Example(s):
  • Person Name: Person Last Name, Person First Name, Person Middle Name.
  • Person Birthdate: Birth Year, Birth Month, Birth Day.
  • City, Country.
  • SSN.
  • Person Sex.
  • Person Race.
  • Person Phone.
  • Person Mail Address.
  • Person Email Address.
  • …
• Counter-Example(s):
  • a Product Data Attribute.
• See: User Profile, Profile Data Management.

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