Merchant

A Merchant is a company that is a seller (sells commercial products produced by a merchandiser/manufacturer).

• Context:
  • It can have a Retail Outlet (such as a merchant website).
  • It can advertise Product Offers.
• Example(s):
  • Amazon.com.
  • eBay.com.
  • Sears Inc..
  • …
• Counter-Example(s):
  • an Advertiser.
  • an Advertisement Network.
• See: Vendor, Customer, Affiliate Publisher.

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References

2011

• http://en.wikipedia.org/wiki/Merchants
  • A merchant is a businessperson who trades in commodities that were produced by others, in order to earn a profit. Merchants can be one of two types:
    1. A wholesale merchant operates in the chain between producer and retail merchant. Some wholesale merchants only organize the movement of goods rather than move the goods themselves.
    2. A retail merchant or retailer, sells commodities to consumers (including businesses). A shop owner is a retail merchant.
  • A merchant class characterizes many pre-modern societies. Its status can range from high (the members even eventually achieving titles such as that of Merchant Prince or nabob) to low, as in Chinese culture, owing to the presumed distastefulness of profiting from "mere" trade rather than from labor or the labor of others as in agriculture and craftsmanship.

2009

• (WordNet, 2009) ⇒ http://wordnetweb.princeton.edu/perl/webwn?s=merchant
  • S: (n) merchant, merchandiser (a businessperson engaged in retail trade)

2009

• http://www.mediamarketingonline.com/seo/glossary.html
  • QUOTE: Merchant (also called Advertiser, Retailer, E-retailer, or Online Retailer): A website that sells a product or service, accepts payments, and fulfills orders. Merchants place ads and links to their products and services on other websites (affiliates) through OMG Network and pay those affiliates a commission for the resulting leads or sales.

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