Product Offer
A Product Offer is a offering by a merchant of a commercial product for some product offer price.
- Context:
- It can typically have a Product Offering Title that identifies and describes the product.
- It can typically provide Purchase Opportunity through commercial availability and sales channel.
- It can typically support Sales Process through customer decision-making and conversion funnel.
- It can typically maintain Commercial Relationship between merchant and potential customer.
- It can typically handle Product Promotion through visibility mechanisms and attention-drawing techniques.
- ...
- It can be a Purchasable Item in a Consumer Market.
- It can be a member of a Product Offer Set (such as a price list or a product offer data feed).
- It can be a referencer of a Product Offering Referencer, such as a product offer record or a product offer advertisment.
- It can be referenced by a Product Purchase Transaction.
- It can reference a Sale Condition.
- It can contain a Product Offering Feature.
- ...
- It can range from being an Unpriced Product Offer to being a Priced Product Offer, depending on its pricing disclosure.
- It can range from being a Limited-Time Product Offer to being a Permanent Product Offer, depending on its availability duration.
- It can range from being a Single-Item Product Offer to being a Bundled Product Offer, depending on its offering composition.
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- Examples:
- red DL-971X for $100+tax (in store only).
- The Amazon Product Offering at http://www.amazon.com/dp/0618249060/ for online retail purchase.
- A Microsoft Product Offering on a Microsoft VL Price List https://mspartner.microsoft.com/en/us/pages/licensing/price-lists.aspx for enterprise software licensing.
- Retail Product Offers, such as:
- Digital Product Offers, such as:
- Business-to-Business Product Offers, such as:
- Wholesale Product Offers, such as:
- Enterprise Solution Product Offers, such as:
- ...
- Counter-Examples:
- A Purchased Product in someone's home.
- a Product SKU.
- Product Prototypes, which lack commercial availability and instead represent pre-market development phases.
- Product Concepts, which lack tangible existence and instead serve as theoretical designs.
- See: Product Property, Market Offering, Commercial Listing, Sales Proposition, Product Marketing.