LinkedIn Social-Media Service
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A LinkedIn Social-Media Service is a professional networking service.
- Context:
- It can (typically) contain LinkedIn User Profiles, LinkedIn Job Postings, LinkedIn Networking Features, LinkedIn UGC, and LinkedIn Content Sharing functionalities.
- It can (typically) make use of an underlying LinkedIn System (e.g., a LinkedIn Recommendation Framework for suggesting connections and content).
- It can (typically) have LinkedIn Revenues, e.g., from LinkedIn Talent Solution, LinkedIn Marketing Solutions, and LinkedIn Premium Subscriptions.
- It can (typically) have LinkedIn Operational Costs, covering expenses related to infrastructure, staffing, and content moderation.
- It can (typically) operate LinkedIn Systems based on a LinkedIn Database (such as a LinkedIn Knowledge Graph or KG) to organize and manage user information and interactions.
- It can integrate with third-party platforms and tools to enhance user experience, such as through LinkedIn API Integrations with applicant tracking systems.
- It can have a LinkedIn Corporate Vision, such as: “to create economic opportunity for every member of the global workforce.”
- It can deliver:
- LinkedIn Reserve Pricing for LinkedIn Sponsored Updates, supporting revenue maximization and user-engagement.
- LinkedIn Advertiser-Action Recommendation, such as suggesting changes to bid, budget, targeting, or creative based on auction performance.
- LinkedIn Anomaly Detection to monitor and trigger alerts across thousands of time series, improving reliability and user trust.
- LinkedIn Quantity Forecasting, such as estimating job post applications to help recruiters manage expectations.
- LinkedIn New Subscriber Experience enhancements, like LinkedIn Product Feature Discovery based on past usage patterns to improve user onboarding.
- It can be part of LinkedIn’s broader mission to connect professionals globally, enabling productive and beneficial professional relationships.
- It can be accessed via both desktop and mobile applications, allowing professionals to engage on the go.
- It can have a LinkedIn Corporate Vision, such as: “to create economic opportunity for every member of the global workforce”
- ...
- Example(s):
- LinkedIn (2003) - LinkedIn's official launch on May 5, 2003, provided a platform for professional profiles and early networking features.
- LinkedIn (2011-Q2) - LinkedIn went public on May 19, 2011, with an IPO valuing the company at over $9 billion and shares opening at $45:contentReference[oaicite:0]{index=0}.
- LinkedIn (2012) - Acquired SlideShare for $119 million, allowing users to share presentations, which bolstered content-sharing capabilities:contentReference[oaicite:1]{index=1}.
- LinkedIn (2013) - Launched LinkedIn Pulse after acquiring Pulse, enhancing news and content discovery within the platform:contentReference[oaicite:2]{index=2}.
- LinkedIn (2015) - Acquired Lynda.com for $1.5 billion, creating LinkedIn Learning to offer professional courses and development tools:contentReference[oaicite:3]{index=3}.
- LinkedIn (2016) - Acquired by Microsoft for $26.2 billion, marking Microsoft’s largest acquisition and providing strategic integrations with Microsoft’s cloud and software products:contentReference[oaicite:4]{index=4}.
- LinkedIn (2017) - Reached 500 million users, launched desktop redesign, and introduced native video uploads for enhanced engagement:contentReference[oaicite:5]{index=5}:contentReference[oaicite:6]{index=6}.
- LinkedIn (2020) - Responded to the shift to remote work with the introduction of LinkedIn Events, supporting virtual and real-time networking:contentReference[oaicite:7]{index=7}.
- LinkedIn (2021) - Ended operations in China, aligning with global data standards while maintaining other global services:contentReference[oaicite:8]{index=8}.
- LinkedIn (2022) - Membership exceeds 830 million globally, continuing as the premier professional social network:contentReference[oaicite:9]{index=9}.
- …
- Counter-Example(s):
- See: Business Networking, Professional Networking Service, User-Generated Content Service, LinkedIn Article.
References
2017
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/LinkedIn Retrieved:2017-1-31.
- LinkedIn is a business and employment-oriented social networking service that operates via websites. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the site's revenue came from selling access to information about its users to recruiters and sales professionals. As of September 2016, LinkedIn has more than 467 million accounts, out of which more than 106 million are active. LinkedIn allows users (workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships. Users can invite anyone (whether a site user or not) to become a connection. The "gated-access approach" (where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service's users. LinkedIn participated in the EU's International Safe Harbor Privacy Principles. The site has an Alexa Internet ranking as the 14th most popular website (). According to the New York Times, US high school students are now creating LinkedIn profiles to include with their college applications. [1] Based in the United States, the site is, as of 2013, available in 24 languages, including Arabic, Chinese, English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Danish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian, Malay, and Tagalog. LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD". On June 13, 2016, Microsoft announced plans to acquire LinkedIn for $26.2 billion. The acquisition was completed on December 8, 2016. [2] The transaction resulted in the payment of approximately $26.4 billion in cash merger consideration.
2016
- https://linkedin.com/about-us
- QUOTE: Welcome to LinkedIn, the world's largest professional network with more than 433 million members in 200 countries and territories around the globe.
Mission: Our mission is simple: To connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.
LinkedIn is publicly held and has a diversified business model with revenues coming from member subscriptions, advertising sales, and talent solutions.
- QUOTE: Welcome to LinkedIn, the world's largest professional network with more than 433 million members in 200 countries and territories around the globe.
2016
- http://linkedin.com/pulse/my-thoughts-election-jeff-weiner
- QUOTE: … We've said for years that the realization of our vision -- to create economic opportunity for every member of the global workforce -- has never been more important. That when people no longer have access to opportunity, when they don't feel heard, society is at risk. Whether through the growing skills gap, widening socioeconomic stratification, the increasing displacement of jobs by new technologies, or rising youth based unemployment, there are a growing number of people in the U.S., and around the world, that no longer feel as if they have a chance to make a better life for themselves and their families. …
2015
- https://venturebeat.com/2015/07/30/linkedin-hits-380-million-members-and-71m-profit-712m-in-revenue-in-q2/
- QUOTE: Business-oriented social networking company LinkedIn today announced a $71 million non-GAAP profit, or 55 cents per share, on the $712 million in revenue that it brought in during the second quarter of 2015.
