LinkedIn Article
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A LinkedIn Article is a user-generated article in the LinkedIn social media platform.
- Context:
- It can (often) be written by a LinkedIn Members.
- ...
- It can include multimedia elements such as images, embedded videos, and hyperlinks, which enhance the reader's engagement and comprehension.
- It can appear on the author’s LinkedIn profile, making it accessible to connections and visitors who wish to learn more about their expertise.
- It can be viewed, liked, commented on, and shared by LinkedIn users, expanding the article's reach and impact through professional networks.
- It provides authors with analytics, allowing them to track metrics such as views, engagement rates, and demographics of their audience.
- It can increase opportunities for networking by allowing authors to tag relevant contacts and use hashtags to reach a wider audience.
- ...
- Example(s):
- a Leadership Insight LinkedIn Article written by an executive discussing challenges and lessons learned in business management.
- a Career Development LinkedIn Article published by a career coach, offering advice to job seekers and professionals looking to advance.
- ...
- Counter-Example(s):
- LinkedIn Post, which is shorter, less in-depth, and primarily used for updates or brief professional thoughts.
- LinkedIn Newsletter, which is a recurring content series that subscribers can follow, unlike one-off LinkedIn articles.
- Blog Post on an External Platform, which does not natively reside within LinkedIn and might lack LinkedIn’s specific engagement features.
- See: Content Creation, Professional Branding, LinkedIn Engagement, User-Generated Content.
References
2024
- Perplexity.ai
- LinkedIn Articles serve as a powerful tool for professionals to share insights, establish thought leadership, and engage with their network. This feature allows users to publish long-form content directly on the platform, enhancing visibility and interaction. Below is a detailed overview of key features and benefits of LinkedIn Articles.
- Key Features
- Multimedia Elements for Engagement: LinkedIn Articles support various multimedia elements, including images, videos, and embedded links. This enables authors to create dynamic content that captures attention and encourages interaction. By incorporating visuals, articles become more engaging and digestible, leading to higher reader retention and interaction rates[1][2]. For instance, adding videos can significantly enhance engagement as they are known to attract more reactions compared to text-only posts[1].
- Visibility on Profiles: When users publish an article on LinkedIn, it appears on their profile under the "Articles" section. This not only showcases the author's expertise but also serves as a portfolio of their work. Articles can be shared across the network, increasing their reach and visibility beyond the author's immediate connections[1]. Additionally, articles can appear in followers' feeds, making them accessible to a broader audience.
- Analytics for Authors: LinkedIn provides authors with analytics tools that track engagement metrics such as views, likes, comments, and shares. This data allows authors to assess the performance of their articles and understand what content resonates with their audience[3]. Insights from these analytics can inform future content strategies by highlighting popular topics or formats.
- Networking Opportunities: Publishing articles on LinkedIn fosters networking opportunities by encouraging discussions and interactions with readers. Authors can engage directly with comments on their articles, facilitating conversations that may lead to professional connections or collaborations[1][3]. Furthermore, mentioning other users or organizations within articles can draw attention from those entities, potentially expanding the author's network.
- Expanding Reach through Tagging and Hashtags
- Tagging: Authors can tag relevant individuals or companies within their articles. This not only notifies those tagged but also increases the likelihood of shares among their networks, thereby broadening the article's reach[1]. Tagging can also enhance credibility if influential figures engage with the content.
- Hashtags: Using relevant hashtags is another effective way to expand the reach of LinkedIn Articles. Hashtags categorize content and make it discoverable in searches related to specific topics. When users follow certain hashtags, they receive updates on new content associated with those tags, increasing the potential audience for the article[3][4]. Including popular or trending hashtags can significantly amplify visibility beyond the author's immediate connections.
- Citations:
[1] https://www.oktopost.com/blog/linkedin-post-types-keep-audience-engaged/ [2] https://www.linkedin.com/pulse/10-best-interactive-contents-skyrocket [3] https://authoredup.com/blog/linkedin-post-engagement [4] https://www.socialmediatoday.com/news/linkedin-reports-record-engagement-once-again/706208/ [5] https://www.linkedin.com/pulse/active-engagement-art-purposeful-content-consumption-cole-went [6] https://www.bloomberg.com/tosv2.html?url=L25ld3MvbmV3c2xldHRlcnMvMjAyMy0wOC0yMi9saW5rZWRpbi11c2VyLWVuZ2FnZW1lbnQtaXMtZ3Jvd2luZw%3D%3D&uuid=501105b5-483b-11ef-a25b-8aca6719b9d5 [7] https://www.linkedin.com/pulse/psychology-behind-social-media-engagement-understanding-user-aqere [8] https://www.linkedin.com/advice/0/how-can-you-improve-user-engagement-print-digital