Google Website Analytics Platform
A Google Website Analytics Platform is a cloud-based website analytics platform provided by Google Inc..
- Context:
- It can integrate with a Google Analytics Partner Solution[1].
- …
- Counter-Example(s):
- See: Business Intelligence Solution, Website, Webmaster, Web Analytics, Referrer, Search Engines.
References
2021
- (Wikipedia, 2021) ⇒ https://en.wikipedia.org/wiki/Google_Analytics Retrieved:2021-11-28.
- Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.[1] Google launched the service in November 2005 after acquiring Urchin.[2][3]
As of 2019, Google Analytics is the most widely used web analytics service on the web.[4] Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps.[5] Google Analytics can be blocked by browsers, browser extensions, firewalls and other means.
Google Analytics has undergone many versions since its inception. It is currently on its 4th iteration of the platform which is called GA4. [6] GA4, now being the default Google Analytics installation, is the renamed version for the (App + Web) Property that Google had released in 2019 in a Beta form. GA4 has currently replaced UA, Universal Analytics. One notable feature of GA4 is a natural integration with Google's BigQuery a feature previously only available with the enterprise GA 360. This move indicates efforts by Google to integrate GA and its free users into their wider cloud offering.
- Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.[1] Google launched the service in November 2005 after acquiring Urchin.[2][3]
- ↑ "Get the Power of Google Analytics: Now available in Standard or Premium, whatever your needs are Google Analytics can help.". https://www.google.com/analytics/premium/features.html. Retrieved 2012-04-08.
- ↑ "Our history in depth". https://www.google.com/about/company/history/. Retrieved 2012-07-16.
- ↑ Template:Cite news
- ↑ "Usage of traffic analysis tools for websites". W3Techs. 27 February 2019. http://w3techs.com/technologies/overview/traffic_analysis/all. Retrieved 27 February 2019. Site frequently updated.
- ↑ "Google Analytics for Mobile Apps | Analytics Implementation Guides and Solutions | Google Developers" (in en). https://developers.google.com/analytics/solutions/mobile. Retrieved 2017-08-25.
- ↑ https://developers.google.com/analytics/devguides/collection/ga4