Web Analytics Task

A Web Analytics Task is an application analytics task based on web data.

• Context:
  • It can (often) be supported by a Web Analytics System.
  • It can (often) be used for Web Usage Optimization.
  • …
• Example(s):
  • report on last week's Page Impression Count.
  • report on yesterday's Link Clickthrough Rate on link HTTP://....
  • …
• Counter-Example(s):
  • Mobile App Analytics.
  • Game Console Analytics.
• See: Web Analytics Software, Advertising Campaign, Data Collection, Web Usage, Web Traffic.

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References

2021

• (Wikipedia, 2021) ⇒ https://en.wikipedia.org/wiki/Web_analytics Retrieved:2021-5-27.
  • Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research.

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