Experience Management Task
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An Experience Management Task is a content management task that focuses on customer experience.
- Context:
- It can be solved by an Experience Management System.
- See: Employee Experience Design, Competitive Advantage, Customer Experience, Brand Management.
References
2017
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/Experience_management Retrieved:2017-9-15.
- Experience management is the activity where organizations measure and improve the various experiences they provide, not only to customers, but to all their stakeholders like vendors, suppliers, employees, and shareholders. It is premised on the idea that experiences are a distinct economic offering, that create economic value and competitive advantage. Organizations are increasingly collecting experience data as opposed to operational data, since experiences are seen as a competitive advantage. Experience management platforms provide various services to automate the process of identifying and improving experiences across an organization. Broader than customer experience, experience management now encompasses customer experience along with other areas, such as brand experience, employee experience and product experience, which are all seen as interrelated.