Brand Management Process

A Brand Management Process is a organizational management that ...

• See: Target Market, Marketing, Brand, Employer Branding Process.

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References

2018

• (Wikipedia, 2018) ⇒ http://wikipedia.org/wiki/brand_management Retrieved:2018-10-25.
  • In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.

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