Display Advertisement

A Display Advertisement is an advertisement that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.

• Context:
  • It can range from being an Untargeted Display Ad to being a Targeted Display Ad (such as a retargeted ad).
  • It can range from being a Traditional Media Display Ad to being a Digital Display Ad.
  • …
• Example(s):
  • a Webpage Banner.
  • Billboard Advertising.
  • Video Advertising.
  • …
• Counter-Example(s):
  • In-Text Advertising.
  • a Web Search Ad.
  • a Magazine Ad.
  • a Newspaper Ad.
  • a Television Ad.
  • an SMS Ad.
• See: Display Ad Serving Task, Graphical Advertising, Search Ad, Copy (Written), Periodicals, Classified Advertising, Mobile Device Ad.

---

---

References

2015

• (Wikipedia, 2015) ⇒ http://en.wikipedia.org/wiki/display_advertising Retrieved:2015-2-24.
  • Display advertising is a type of advertising that is located on websites. It can be seen in a wide range of different formats and contains items such as texts, images, flash, video and audio. The main purpose is to deliver general advertisements and brand messages to the plus 40 million people connected to the Internet each month.

2011

• http://en.wikipedia.org/wiki/Display_advertising
  • Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.

    Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, emails, etc.

---