In-Text Advertising Task
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An In-Text Advertising Task is a contextual advertising task that inserts advertisement behavior into some text segment of a document (typically of a webpage).
- Context:
- It can be solved by an In-Text Advertising System, such as an In-Text Advertising Service.
- It can insert differentiating hyperlinks (such as double-underlined hyperlinks).
- It can insert pop-up triggers.
- It can be a PPC In-Text Advertising Task (PPC Advertising).
- Example(s):
- Counter-Example(s):
- See: IntelliTXT Service, Kontera Service, Infolinks Service.
References
2011
- http://en.wikipedia.org/wiki/In-text_advertising
- In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., Google AdSense), in-text advertising places hyperlinks directly into the text of the webpage.
In text advertising works on a cost per click (CPC) model, which means that each time a website visitor clicks on an In-text ad, the websites owner gets paid by the advertiser.
- In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
- ?
- 1. The ads are being triggered by the user himself, and not popping up randomly.
- 2. The ads are relevant to the content of the page- the user will see an ad related to the content of the page he is currently reading. Contextual relevancy is important for 2 reasons:
- 1. Not to harm user satisfaction.
- 2. Increase the likelihood of the user clicking the ad- and therefore improving the Click-Through-Rate.
- ?
- QUOTE: In-Text advertising refers to networks like Vibrant Media or Kontera that place advertising links on your content. The links are placed inside your text (hence the name), and they come with a double underline to differentiate them from normal links. Once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.
- ?
- QUOTE: In Text advertising takes no extra space on your website since it simply uses the actual content of it, It is less intrusive since it doesn't distract from your website's content,
- ?
- QUOTE: In-Text advertising is a method of online advertising that inserts text link advertisements within the content of a website. Usually, the links will appear as double-underline hyperlinks within the website's content itself. Upon a hover of the mouse over such a hyperlink, a floating informational bubble opens with content from an advertiser. If the hyperlink is clicked, the visitor is directed to the advertiser's landing page; otherwise, when the mouse is moved away from the hyperlink, the bubble disappears.
2007
- (von Brzeski, 2007) ⇒ Vadim von Brzeski, Utku Irmak, and Reiner Kraft. (2007). “Leveraging Context in User-Centric Entity Detection Systems.” In: Proceedings of the sixteenth ACM conference on Conference on information and knowledge management (CIKM 2007). doi:10.1145/1321440.1321537
- QUOTE: … In the area of targeted advertising, there are commercial offerings from the aforementioned companies such as IntelliTXT, Vibrant Media, Kontera, and Ontok. These solutions focus exclusively on the in-text advertising problem, specifically on finding keywords in a web page that best match an advertiser’s ad to the content of the page, and then linking those keywords to mini-ads that lead to the advertiser’s main site. Although they are similar in spirit to our work from a system perspective, these solutions only address the advertising use case.