Cloud-based Customer Relationship Management (CRM) Platform
A Cloud-based Customer Relationship Management (CRM) Platform is a CRM System that is hosted on a cloud computing infrastructure, providing CRM functionalities through the internet.
- AKA: Cloud-hosted SaaS CRM Platform.
- Context:
- It can range from being a Web-based CRM Platform to being a Cloud-hosted CRM Platform.
- It can (typically) provide a complete 360-degree view of the customer by integrating data from various sources, including social media feeds and internal databases, to offer comprehensive insights into customer behavior and preferences.
- It can (often) leverages Software as a Service (SaaS) models, where the provider is responsible for maintenance, upgrades, and security, allowing organizations to focus on their core activities without worrying about infrastructure.
- It can be particularly beneficial for businesses of all sizes, enabling them to improve customer service, sales, and marketing efforts while also enhancing internal processes through automation and better data management.
- It typically offers benefits like ease of installation, operation, and collaboration among team members, regardless of their location, thanks to its cloud-based nature.
- It can (often) includes features such as customer information management, platform integrations, a user-friendly dashboard, automation capabilities, sales funnel management, and robust data management and security protocols.
- ...
- Example(s):
- Counter-Example(s):
- See: Customer Relationship Management, CRM Software, Cloud Computing, Data Management, Software as a Service, Customer Service Software, Marketing Automation Software.
Refernecs
2024a
- (Scheiner, 2024) ⇒ Michael Scheiner (2024). "Best Cloud Based CRM Software: Definition & Benefits". In: CRM.ORG
- QUOTE: When a CRM is "hosted on the cloud," it means the software and its data are stored on remote servers (the "cloud"). Users can access it anytime via the internet, much like using an online photo service instead of storing photos directly on your phone. Cloud-based CRMs revolutionize customer relationship management by offering flexible, scalable, and accessible solutions(...)
What is cloud based CRM?
Cloud-based CRM is a customer relationship management system that depends more on an internet connection than downloading software on-premise; it is a cloud computing setup.
What is customer relationship management like on the cloud?
Cloud-based customer relationship management is much more popular than on-site SaaS these days. It's easier to set up and learn to use and requires very little-to-no servicing. When going through cloud-based CRM examples, ensure the vendor does regular fixes and updates.
- QUOTE: When a CRM is "hosted on the cloud," it means the software and its data are stored on remote servers (the "cloud"). Users can access it anytime via the internet, much like using an online photo service instead of storing photos directly on your phone. Cloud-based CRMs revolutionize customer relationship management by offering flexible, scalable, and accessible solutions(...)
2024b
- (Salesforce.com, 2024) ⇒ https://www.salesforce.com/ap/resources/articles/what-is-a-cloud-based-crm/ Retrieved: 2024-02-11.
- QUOTE: Customer relationship management is the process of organising and making sense of customer interactions across an organisation by collecting and analysing relevant customer-related data. This information is housed in a specialised database, known as a customer relationship management (CRM) platform. Increasingly, these are hosted in the cloud, providing ease of access, speed of processing, and the scalability required to meet an organisation's changing needs.
What is cloud-based CRM software?
Customer relationship management software is hosted by the provider in the cloud and is accessible through the internet. This kind of software solution is also known as SaaS (Software as a Service). This hasn't been the case as CRM platforms may also be stored locally in the organisation. Unlike a cloud-based CRM solution, on-premises CRMs require a larger upfront cost and ongoing personnel requirements.
The difference between traditional on-premises CRM and cloud CRM
With traditional on-premises CRM, the organisation itself will host and operate the servers and network that house the customer database. In addition to providing the infrastructure, organisations will need to pay for and manage all of the resources needed to run the CRM when it’s on-premises. In this arrangement, the organisation will need IT staff to maintain the systems and is looking at significant upfront costs to create and manage the CRM platform.
By contrast, a cloud-hosted CRM means the provider manages all the infrastructure to host and run the system. The organisation will access the CRM through a web-based application or dashboard through an internet connection. In this arrangement, the organisation does not face the upfront cost to create and host the entire system and is not responsible for updates, security management and maintenance.
- QUOTE: Customer relationship management is the process of organising and making sense of customer interactions across an organisation by collecting and analysing relevant customer-related data. This information is housed in a specialised database, known as a customer relationship management (CRM) platform. Increasingly, these are hosted in the cloud, providing ease of access, speed of processing, and the scalability required to meet an organisation's changing needs.
2024
- (ChatGPT-OpenAI, 2024) ⇒ Prompt: Summarize the concept Cloud-based Customer Relationship Management (CRM) Platform in 1- 2 paragraphs. ChatGPT (model:gpt-4-turbo-preview). Retrieved: 2024-02-11.
- QUOTE: A Cloud-based Customer Relationship Management (CRM) platform is a sophisticated software solution hosted on the internet, which enables businesses to manage and analyze their interactions with current and potential clients. This technology harnesses the power of cloud computing to offer a centralized database accessible from any location with internet access, facilitating the collection, storage, and processing of customer information in real time. This accessibility improves the efficiency and effectiveness of business operations, enhancing customer service, sales, and marketing activities by providing comprehensive insights into customer behavior and preferences.
Moreover, Cloud-based CRM platforms are designed to be scalable and customizable, making them suitable for businesses of all sizes and across various industries. They often include features such as contact management, sales management, productivity tools, and integrations with other software, enabling organizations to streamline their workflows and improve their customer engagement strategies. The adoption of such platforms can lead to improved customer satisfaction, increased sales, and enhanced operational efficiency by allowing businesses to make data-driven decisions and personalize their engagement with customers.
- QUOTE: A Cloud-based Customer Relationship Management (CRM) platform is a sophisticated software solution hosted on the internet, which enables businesses to manage and analyze their interactions with current and potential clients. This technology harnesses the power of cloud computing to offer a centralized database accessible from any location with internet access, facilitating the collection, storage, and processing of customer information in real time. This accessibility improves the efficiency and effectiveness of business operations, enhancing customer service, sales, and marketing activities by providing comprehensive insights into customer behavior and preferences.