Affiliate Marketing Program
An Affiliate Marketing Program is an marketing program operated by an affiliate merchant that facilitates the usage of affiliate links by affiliate publishers.
- Context:
- It can range from being (typically) a Web Merchant Affiliate Program to being a Content Site Affiliate Program.
- It can (typically) have an Affiliate Advertising Contract.
- It can be listed on an Affiliate Programs Directory.
- It can range from being a CPA Program (for qualified actions), to being a CPC Program for (qualified clicks) to being a CPM Program (for qualified impressions) or a Hybrid Affiliate Program (such as eBay Quality Click Pricing program).
- Example(s):
- Counter-Example(s):
- an Affiliate Network, such as Google's Affiliate Network.
- an Affiliate Advertisement, such as an Affiliate Link.
- an Affiliate Aggregator, such as Viglink.
- See: Customer, Affiliate Site, Merchant Site, Web Content Monetization.
References
2013
- (Wikipedia, 2013) ⇒ http://en.wikipedia.org/wiki/Affiliate_marketing#Locating_affiliate_programs Retrieved:2013-12-4.
- There are three primary ways to locate affiliate programs for a target website:
# Affiliate program directories,
# Large affiliate networks that provide the platform for dozens or even hundreds of advertisers, and
# The target website itself. (Websites that offer an affiliate program often have a link titled "affiliate program", "affiliates", "referral program", or "webmasters" — usually in the footer or "About" section of the website.)
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly, if a contact method can be located.
- There are three primary ways to locate affiliate programs for a target website:
- (Wikipedia, 2013) ⇒ http://en.wikipedia.org/wiki/Affiliate_marketing#Predominant_compensation_methods Retrieved:2013-12-4.
- Eighty percent of affiliate programs today use revenue sharing or pay per sale (PPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM, cost per estimated 1000 views).[citation needed]
2012
- http://affiliate-program.amazon.com/
- QUOTE: ... the purpose of the Program is to permit you to advertise Products on your site and to earn advertising fees for Qualifying Purchases (defined in Section 7) made by your end users. A “Product” is any item sold on the Amazon Site, other than any product that is listed on this page (collectively, “Excluded Products”). Product may also include certain services, if any, expressly included on the Associates Program Advertising Fee Schedule. In order to facilitate your advertisement of Products, we may make available to you data, images, text, link formats, widgets, links, and other linking tools, and other information in connection with the Program ("Content"). Content specifically excludes any data, images, text, or other information or content relating to products offered on any site other than the Amazon Site.
2010
- http://money.howstuffworks.com/affiliate-program1.htm
- QUOTE: … arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. This agreement is usually based on the number of people the affiliate sends to the merchant's site, or the number of people they send who buy something or perform some other action. Some arrangements pay according to the number of people who visit the page containing their merchant site's banner advertisement. Basically, if a link on an affiliate site brings the merchant site traffic or money, the merchant site pays the affiliate site according to their agreement. Recruiting affiliates is an excellent way to sell products online, but it can also be a cheap and effective marketing strategy; it's a good way to get the word out about your site.
There are at least three parties in an affiliate program transaction: The customer; The affiliate site; The merchant site.
- QUOTE: … arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. This agreement is usually based on the number of people the affiliate sends to the merchant's site, or the number of people they send who buy something or perform some other action. Some arrangements pay according to the number of people who visit the page containing their merchant site's banner advertisement. Basically, if a link on an affiliate site brings the merchant site traffic or money, the merchant site pays the affiliate site according to their agreement. Recruiting affiliates is an excellent way to sell products online, but it can also be a cheap and effective marketing strategy; it's a good way to get the word out about your site.
2009
- http://www.mediamarketingonline.com/seo/glossary.html
- QUOTE: Affiliate Marketing Program (also called Pay for Performance Marketing, Partner Marketing or CPA): A type of revenue sharing program where an affiliate receives a commission for generating a lead or sale for a merchant online.