Marketing Program
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A Marketing Program is a business program intended to achieve marketing objectives.
- See: Loyalty Program, Marketing Plan.
References
2020
- https://www.brafton.com/blog/content-marketing/beginners-guide-to-developing-a-marketing-program/
- QUOTE: ... A marketing program is all the people, processes, technologyes and activityes involved in making connections and building relationships to achieve an end goal. In B2B and B2C markets, that end goal is to engage potential customers and improve sales of products and services. ...
2018
- https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/10996-marketing-programs.html
- QUOTE: ... A marketing program is a coordinated and well-designed set of activities to achieve marketing objectives. Marketing objectives are strategic sales goals that fit the products’ strengths and are based on various characteristics of the product. One may follow different marketing programs according to the situation. In order to build strong customer relationships and maximize sales, the organizations follow different marketing, sales and loyalty programs. ...