2015 MisbehavingTheMakingofBehaviora

(Thaler, 2015) ⇒ Richard H. Thaler. (2015). “Misbehaving: The Making of Behavioral Economics.” W. W. Norton \& Company. ISBN:978-0-393-08094-0

Subject Headings: Behavioral Economics, Nudge (Book).

Notes

(Wikipedia, 2024) ⇒ https://en.wikipedia.org/wiki/Misbehaving:_The_Making_of_Behavioral_Economics Retrieved:2024-9-14.
- Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. He won the Nobel Prize for Economics in 2017. The book builds on Thaler's work as a behavioral economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge, published in 2008. Thaler ties this to the effect on markets, which are otherwise expected to be efficient. Thaler uses the book to talk to readers about how behavioral economic analysis can help look at areas ranging from household finance, to TV shows, National Football League Drafts and emerging disruptive businesses like Uber, in a new light.

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	Author	volume	Date Value	title	type	journal	titleUrl	doi	note	year
2015 MisbehavingTheMakingofBehaviora	Richard H. Thaler (1945-)			Misbehaving: The Making of Behavioral Economics						2015