2010 DiscoveryofSignificantEmergingT

• (Goorha et al., 2010) ⇒ Saurabh Goorha, and Lyle Ungar. (2010). “Discovery of Significant Emerging Trends.” In: Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD-2010). doi:10.1145/1835804.1835815

Subject Headings:

Cited By

• http://scholar.google.com/scholar?q=%22Discovery+of+significant+emerging+trends%22+2010
• http://portal.acm.org/citation.cfm?id=1835815&preflayout=flat#citedby

Quotes

Abstract

We describe a system that monitors social and mainstream media to determine shifts in what people are thinking about a product or company. We process over 100,000 news articles, blog posts, review sites, and tweets a day for mentions of items (e.g., products) of interest, extract phrases that are mentioned near them, and determine which of the phrases are of greatest possible interest to, for example, brand managers. Case studies show a good ability to rapidly pinpoint emerging subjects buried deep in large volumes of data and then highlight those that are rising or falling in significance as they relate to the firms interests. The tool and algorithm improves the signal-to-noise ratio and pinpoints precisely the opportunities and risks that matter most to communications professionals and their organizations.

References

,

	Author	volume	Date Value	title	type	journal	titleUrl	doi	note	year
2010 DiscoveryofSignificantEmergingT	Lyle H. Ungar Saurabh Goorha			Discovery of Significant Emerging Trends		KDD-2010 Proceedings		10.1145/1835804.1835815		2010