2008 InternetAdvertisingandOptimalAu

• (Edelman et al., 2008) ⇒ Ben Edelman, and Michael Schwarz. (2008). “Internet Advertising and Optimal Auction Design.” In: Proceedings of the 14th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD-2008). doi:10.1145/1401890.1401891

Subject Headings:

Cited By

• http://scholar.google.com/scholar?q=%22Internet+advertising+and+optimal+auction+design%22+2008
• http://portal.acm.org/citation.cfm?doid=1401890.1401891&preflayout=flat#citedby

Quotes

Abstract

This talk describes the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders. Using simulations, we consider the changes that result from a search engine's choice of reserve price and from changes in the number of participating advertisers.

References

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	Author	volume	Date Value	title	type	journal	titleUrl	doi	note	year
2008 InternetAdvertisingandOptimalAu	Ben Edelman Michael Schwarz			Internet Advertising and Optimal Auction Design				10.1145/1401890.1401891