2008 GeneratingSuccinctTitlesforWebU

• (Chakrabarti et al., 2008) ⇒ Deepayan Chakrabarti, Ravi Kumar, and Kunal Punera. (2008). “Generating Succinct Titles for Web URLs.” In: Proceedings of the 14th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD-2008). doi:10.1145/1401890.1401905

Subject Headings: Link Title Generation.

Cited By

• http://scholar.google.com/scholar?q=%22Generating+succinct+titles+for+web+URLs%22+2008
• http://portal.acm.org/citation.cfm?doid=1401890.1401905&preflayout=flat#citedby

Quotes

Abstract

How can a search engine automatically provide the best and most appropriate title for a result URL (link-title) so that users will be persuaded to click on the URL? We consider the problem of automatically generating link-titles for URLs and propose a general statistical framework for solving this problem. The framework is based on using information from a diverse collection of sources, each of which can be thought of as contributing one or more candidate link-titles for the URL. It can also incorporate the context in which the link-title will be used, along with constraints on its length. Our framework is applicable to several scenarios: obtaining succinct titles for displaying quicklinks, obtaining titles for URLs that lack a good title, constructing succinct sitemaps, etc. Extensive experiments show that our method is very effective, producing results that are at least 20% better than non-trivial baselines.

References

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	Author	volume	Date Value	title	type	journal	titleUrl	doi	note	year
2008 GeneratingSuccinctTitlesforWebU	Kunal Punera Deepayan Chakrabarti Ravi Kumar			Generating Succinct Titles for Web URLs				10.1145/1401890.1401905