User Journey Model

Context:
- It can help Product Designers and Product Developers to understand the user's needs and user's expectations.
- It can help identify opportunities to improve the User Experience.
- It can (typically) be created by a User Journey Modeling Task.
- It can (often) include key touchpoints where the user interacts with the product or service.
- It can assist in visualizing the user's emotions, motivations, and pain points at each stage.
- It can be used to optimize the User Interface Design and Customer Service Strategies.
- ...
Example(s):
- a Clinical Trial User Journey Model, which maps the journey of patients and healthcare professionals in clinical trials.
- a Video Gaming User Journey Model, which outlines the player's experience from discovering the game to ongoing engagement.
- a E-commerce User Journey Model, which illustrates the process of online shopping from searching for products to post-purchase support.
- a Contract Pre-Signature Journey Model, which maps the steps and interactions of a contract stakeholder leading up to the signing of a contract agreement.
- ...
Counter-Example(s):
- Business Process Model, which focuses on internal organizational processes rather than user experiences.
- Data Flow Diagram, which represents how data moves through a system, not the user's journey.
See: Process Model, Customer Journey Map, Service Design Blueprint.

References

chat
- Q: What is a user journey model?
- A: A user journey model is a visual representation of the steps that a user goes through when interacting with a product, service, or system. It can be used to understand the user's experience and identify areas for improvement.
  The user journey typically starts with the user's initial awareness of the product or service, and ends with the user achieving their desired outcome or goal. It may include steps such as researching the product, considering options, making a purchase or decision, using the product, and providing feedback.
  A user journey model can be created by mapping out the steps that a user goes through when interacting with a product or service, and identifying the touchpoints where the user interacts with the product or service. It can help designers and developers understand the user's needs and expectations, and identify opportunities to improve the user experience.