Gross Merchandise Volume (GMV) Measure
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A Gross Merchandise Volume (GMV) Measure is a retailer performance measure that ...
- Example(s):
- Counter-Example(s):
- See: Financial Data Analysis.
References
2020
- (Wikipedia, 2020) ⇒ https://en.wikipedia.org/wiki/Gross_merchandise_volume Retrieved:2020-10-14.
- Gross Merchandise Volume (alternatively Gross Merchandise Value or GMV) is a term used in online retailing to indicate a total sales monetary-value (e. g. in Dollars or Euros) for merchandise sold through a particular marketplace over a certain time frame. GMV includes any fees or other deductions which a seller might calculate separately. Site revenue comes from fees and is different from the monetary-value of items sold. GMV for e-commerce retail companies means the average sale price per item charged to the customer multiplied by the number of items sold. For example, if a company sells 10 books at $100, the GMV is $1,000. This is also considered as "gross revenue". In this case, the business model is based on a retail model, where the company basically purchases the items, maintains inventory (if need be) and finally, sells or delivers the items to customers. It does not tell the net sales as GMV does not include costs involved and returns of products.
2020
- (Wang, Yin et al., 2020) ⇒ Zenan Wang, Xuan Yin, Tianbo Li, and Liangjie Hong. (2020). “Causal Meta-Mediation Analysis: Inferring Dose-Response Function From Summary Statistics of Many Randomized Experiments.” In: Proceedings of the 26th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining.
- QUOTE: ... Most e-commerce platforms, however, deem sitewide gross merchandise value (GMV) as their business KPI and test for it online. There could be various reasons not to directly optimize for business KPIs offline or use business KPIs as offline evaluation metrics, such as technical difficulty, business reputation, or user loyalty. …
2020
- (Wikipedia, 2020) ⇒ https://en.wikipedia.org/wiki/Shopify Retrieved:2020-8-28.
- Shopify Inc. is a Canadian multinational e-commerce company ... The company reported that it had more than 1,000,000 businesses in approximately 175 countries using its platform as of June 2019, with total gross merchandise volume exceeding US$41.1 billion for calendar 2018.
2018
- (Wikipedia, 2018) ⇒ https://en.wikipedia.org/wiki/Taobao Retrieved:2018-3-12.
- Taobao is a Chinese online shopping website. ... With over 1 billion product listings as of 2016, the combined transaction volume of Taobao Marketplace and Tmall.com reached 3 trillion yuan in 2017, more than that of all US retailers and e-commerce sites combined.