Customer Value Proposition

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A Customer Value Proposition is a company value proposition whose target audience is their customers.



References

2024

  • (Wikipedia, 2024) ⇒ https://en.wikipedia.org/wiki/Customer_value_proposition Retrieved:2024-9-30.
    • In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer).

      Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management.

      A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other constituent groups such as employees, partners or suppliers. Similar to the unique selling proposition, it is a clearly defined statement that is designed to convince customers that one particular product or service will add more value or better solve a problem than others in its competitive set.[1]

  1. Investopedia. (2010). "Value Proposition". Retrieved April 22, 2010.