Pay-per-Click (PPC) Charge

Context:
- It can be associated to a Pay-per-Click Advertising Agreement.
Example(s):
- Clicking on the following link will result in a Cost-per-Click Charge from Google to Amazon: [1].
- …
Counter-Example(s):
- an Estimated Cost-per-Click.
- Earnings per Click.
- an Cost-per-Action.
- a Cost-per-Impression Charge (CPM).
See: Bid Per Click, Advertising Compensation Method, Search Engine, Keyword (Internet Search), Target Market, Organic Search, Web Developer, Click Fraud.

References

(Wikipedia, 2020) ⇒ https://en.wikipedia.org/wiki/Pay-per-click Retrieved:2020-10-27.
- … With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook, LinkedIn, Pinterest and Twitter have also adopted pay-per-click as one of their advertising models. The amount advertisers pay depends on the publisher and is usually driven by two major factors: quality of the ad, and the maximum bid the advertiser is willing to pay per click. The higher the quality of the ad, the lower the cost per click is charged and vice versa. ...

(Wikipedia, 2013) ⇒ http://en.wikipedia.org/wiki/Pay_per_click Retrieved:2013-12-3.
- Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. ...

http://en.wikipedia.org/wiki/Online_advertising#Revenue_models
- QUOTE: … CPC (Cost Per Click) or PPC (Pay per click) is when advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

http://www.marketingterms.com/dictionary/cost_per_click/
- QUOTE: Definition: The cost or cost-equivalent paid per click-through.
  Information: The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.

http://www.mediamarketingonline.com/seo/glossary.html
- QUOTE: CPC (Cost per Click): System where an advertiser pays an agreed amount to a website publisher for each click someone makes on a link leading to their web site.