Cost-per-Impression Charge

Context:
- It can (typically) be a Cost per Mille.
- It can (typically) be represented in a CPI Agreement.
- …
Counter-Example(s):
- Cost-per-Click Charge.
- Cost-for-Performance Charge.
See: Web Traffic, Marketing Accountability Standards Board (MASB), Impression (Online Media), Advertising Media Selection, Online Advertising.

References

(Wikipedia, 2015) ⇒ http://en.wikipedia.org/wiki/cost_per_impression Retrieved:2015-2-24.
- Cost per impression (CPI), or "Cost per thousand impression" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. ^[1] It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).^[2] The abbreviation CPM refers to Cost Per Thousand, using the Roman numeral "M" to represent the word "Thousand."

↑ What Is CPM-Based Web Advertising?
↑ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project.