Business-to-Business-to-Consumer (B2B2C) Product

A Business-to-Business-to-Consumer (B2B2C) Product is a B2B product that is developed and delivered to businesses, which in turn deliver the software to end-users.

• Context:
  • It can be associated with a B2B2C Development Lifecycle.
  • …
• Example(s):
  • Grocery B2B2C Platform: Clothing manufacturers sell bulk quantities of their products to retailers, who then resell them to consumers.
  • Payment Processing B2B2C Platforms: Payment processors sell their services to businesses, who then use those services to process payments from their own customers.
  • Restaurant B2B2C Platform: Wholesale food distributors sell bulk quantities of food and restaurant supplies to restaurants and other food service businesses, which then use the products to serve their customers.
  • E-commerce B2B2C Platform: Businesses can use e-commerce platforms like Shopify, Magento, and BigCommerce, to set up and run their online store, and sell products to customers.
  • Healthscience B2B2C Platform: Drug companies use use healthscience platforms like Medables to set up and run their clinical trials to gather evidence.
  • Video B2B2C Platform, such as: Brightcove's video platform.
  • …
• Counter-Example(s):
  • B2C Product (B2C).
  • B2B Product (B2B).
• See: e-Commerce, Customer Engagement, TechTarget, Online Marketplace.

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References

2023

• chat
  • Q: what are some examples of B2B2C products, and describe how they fit the criteria?
  • A: B2B2C (business-to-business-to-consumer) products are products or services that are sold to businesses, who then resell or distribute them to consumers. Some examples of B2B2C products include:
    • Wholesale clothing: Clothing manufacturers sell bulk quantities of their products to retailers, who then resell them to consumers.
    • Software as a service (SaaS): Businesses purchase access to software platforms and tools, which they then use to offer services to their own customers.
    • Payment processing systems: Payment processors sell their services to businesses, who then use those services to process payments from their own customers.
    • Restaurant supply: Wholesale food distributors sell bulk quantities of food and restaurant supplies to restaurants and other food service businesses, which then use the products to serve their customers.
    • E-commerce platform: Businesses can use e-commerce platforms like Shopify, Magento, and BigCommerce, to set up and run their online store, and sell products to customers.

2023

• (Wikipedia, 2023) ⇒ https://en.wikipedia.org/wiki/Business-to-business#B2B2C Retrieved:2023-1-24.
  • B2B2C means “business-to-business-to-consumer” and according to the TechTarget website, the purpose of the terminology is to "extend the business-to-business model to include e-commerce for consumers". B2B2C aims to "create a mutually beneficial relationship between suppliers of goods and services and online retailers". According to Lomate and Ramachandran, it enables manufacturers (the first "B" in B2B2C) to connect with, understand and serve their end customers ("C") without undermining their sales and distribution networks, including online sellers (the second "B") or excluding them from continuing customer engagement.

2022

• https://www.techopedia.com/definition/23169/business-to-business-to-consumer-b2b2c
  • QUOTE: Business to business to consumer (B2B2C) is an e-commerce model that combines business to business (B2B) and business to consumer (B2C) for a complete product or service transaction. B2B2C is a collaboration process that, in theory, creates mutually beneficial service and product delivery channels.

     B2B2C is a business model where online, or e-commerce, businesses and portals reach new markets and customers by partnering with consumer-oriented product and service businesses. A business developing a product, service or solution partners with another business to use a particular service, such as an e-commerce website, portal or blog. The two business combine forces and promote mutually beneficial products, services and/or solutions.

    As an example of a B2B2C model, Business A pays Business B for users, leads or sales generated by Business B's business or website. Business A then uses Business B's channels to locate prospective customers. Business B provides its customers with new and relevant services, facilitating an increased customer base and earned revenue for sold products and services. ...

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