Affiliated Online Advertisement

An Affiliated Online Advertisement is a webpage advertisement that is a performance-based advertisement (which can leads to affiliated actions).

• AKA: Online Affiliate Link.
• Context:
  • It can range from an In-Text Affiliate Link to being a Display Ad Affiliate Link.
  • It can (typically) embed an Affiliate Identifier (for an Affiliate Program).
  • It can (typically) that can result in Revenue from an Affiliate Publisher.
  • It can be used by the advertiser to track all traffic the affiliate sends to the advertiser's site.
• Example(s):
  • http://www.amazon.com/gp/product/B004J3V90Y/ref=as_li_ss_tl?camp=1789&linkCode=as2&tag=gabomellswebs-20
• Counter-Example(s):
  • an Auction-based Search Ad.
• See: Affiliate Marketing, Affiliate Program.

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References

2011

• http://en.wikipedia.org/wiki/Affiliate_marketing
  • Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.

    The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

    Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

    Affiliate marketing — using one website to drive traffic to another — is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies

2010

• http://www.affiliatewiz.com/Affiliate-Marketing-Resources/affiliate_marketing_glossary.asp
  • Affiliate Link: A URL tracking link that identifies the affiliate and sends traffic to the merchant's web site. For example, a link might look like http://www.yourdomain.com/yourpage.asp?AffiliateID=5999

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