White-Label Product

A White-Label Product is a business product that is produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.

Context:
- It can (often) be a Generic Product Category.
- ...
Example(s):
- a White-Labeled Bottle.
- a Private-Labeled Product (with usually more complex specifications).
- a White-Labeled Online Service.
- ...
See: Third-Party Source, Product (Business), Production (Economics), Rebranding, Packaging and Labeling, Trade Dress.

References

(Wikipedia, 2023) ⇒ https://en.wikipedia.org/wiki/White-label_product Retrieved:2023-1-3.
- A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. White label products are sold by retailers with their own trademark but the products themselves are manufactured by a third party.

https://www.shopify.com/blog/white-label-products
- White label products are generic products mass manufactured then customized slightly (logo or brand name added, for example) for several brands. White label products can be bulk ordered, dropshipped, or printed on demand.
  The term is often used interchangeably with “private labeling.” But technically, there are some subtle differences. Both refer to products manufactured and then relabeled or rebranded for another store or brand. Private label, however, most often refers to types of products manufactured and branded before being sold exclusively by one retailer. For example, a suite of products under Walgreens’ generic brand sold only at its stores.
  Private labeling is generally more expensive, due to the nature of the customization and high minimums, and is best for brands that are already more established. White label products are accessible to smaller brands or those just starting up due to low, or sometimes no, minimums, as in the case of print on demand.